An introduction to HFSS
Leia Reuter, Agency Strategy Director, Posterscope
Regulations over HFSS have been in place for over 20 years now, but only recently has the Mayor of London implemented a ban on all HFSS products on the TFL estate.
London has the highest childhood obesity rates in the whole of Europe, which has already had a huge impact on the massively strained NHS. After overwhelming support from Londoners, it was evident something needed to be put in place to improve current regulations.
We welcomed Chris Reader, Head of Commercial Media at TFL, to talk more in depth about the new regulations, example applications and the processes, steps, and exceptions aligned with the new regulations.
We then explained how Posterscope uses its capabilities within ECOS such as highlighting areas that sit within TfL property and going through a 5 step safety process to ensure OOH remains a brand safe environment.
