Product Design: A bicycle renting app for tourists (Incomplete)

Designing a bicycle renting app for tourists using the CIRCLES framework.

Comprehend

• Where is it located? Europe
• Who is it for? Tourists who visit for 2–3 weeks or so
• Why do they need it? Convenient, economical, private, without a license — mode of travel
• How do they use it? Flexible plans, day plans as well as 1–2 weeks long

Identify

Persona 1: Solo traveller

• Demographics: 18–35 years, educated, single
• Behaviors: explorer, curious, adventurous, price-sensitive, don’t have a plan, young energy (informal, unaffected by society)
• Needs and goals: Explore the city and culture, talk to people, economical but good quality plans, flexibility in plans

Persona 2: Friends trips

• Demographics: 22–35 years, educated
• Behaviors: here to have fun, adventurous, spending time with friends, away from monotony, it’s a small time-bound experience
• Needs and goals: want to have fun in limited time, high amount of convenience — smooth onboarding procedure, a planned experience — along with trip

Case 3: Middle aged tourists

• Demographics: 30–45 years,
• Behaviors: a little more sedate, experimental, time-bound, not for long distances, recreational, time-bound
• Needs and goals: short, planned, and guided trips, high amount of convenience, fun in limited time

Case 4: Family

• Demographics: 4 adults, parents above 50+, children 18+
• Behaviours: here to spend time with family, recreational
• Needs and goals: high amount of convenience, short day trips for family bonding exercise

Report the needs

• As a solo traveler, I want a safe, private, economical, independent, flexible mode of travel, so that I may explore the city at my own pace
• As a traveler on a friends’ trip, I want a convenient, planned, novel, and fun mode of travel, so that I may have an unforgettable experience on this journey
• As a person on a family trip, I want a convenient, guided, planned, recreational, intimate mode of travel, so that I may explore the city while spending quality time with my family

Cut, through prioritization

The biggest segments/market size would be from Solo travelers and friends’ trips.

List the solutions

User journey:

Entice: Interact through social media, hostel receptions, offline advertising, planning itinerary, vlogs from influencers.

Enter: Download the app, register (validate ID card), security fee is optional

Engage: find the nearest offline bike station from the app maps, check the number of free bikes, complete registration, scan QR code at main dock, pay security, take off!, look for audio guided tours or other quests.

Exit:

Extend