Knot Suthasinee Susiva
A Cuppa Academy
Published in
2 min readAug 29, 2021

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No one knows how long the Covid-19 pandemic will end, however, everyone need to be prepared and well equipped with adaptability and agility to every situations to win in the businesses.

Crisis can happen anytime. It may be natural disasters such as epidemics, pandemics, tsunami, flooding. It may caused by human such as financial crisis, international trade sanctions, law and regulation changed. It could also be the changes in technology. These have impacts on every level of businesses.

Everyone no matter who we are in a company of any sizes, we need to be able to adapt and create a viable for our businesses in every situations. Even if today we do not have the Covid-19 Pandemic, our businesses may have faced with other kind of crisis, for example, digital disruption or even the changes in production technology, energy technology as well as digital technology.

Prepare ourselves to have adaptability and agility that will help us to make our business viable in every crisis. We should have knowledge and understanding on all creative management aspects, that is to say, we should be able to perform ‘human’ centric problem-solving, not ‘me’! Human means ‘customers’, ‘users’, ‘employees’ and all ‘stakeholders’ who involved with the problem(s) we are solving. By not put ourselves as a center of everything, we have opened doors to opportunities, new ideas as well as fostered collaborations among stakeholders. We could gain supports from these people in solving the problems and win the businesses.

Further, it is also a good start of delivering greater experiences to customers, users, employees as well as all stakeholders. Design thinking is a tool that we can use to empathize, define and ideate new and creative solutions and gain collaborations to establish and make the new prototype happen with less resistance from stakeholders and may gain supports and adoption from advocacy when test or implement the idea.

MBA in Global Business Management provides adaptability and agility teaching and learning experience to students. Our goal is to prepare our students with business management knowledge and skills that help students to form adaptability and agility to be able to survive in every situations. We provide up-to-date knowledge and courses that are necessary for this digital as usual era, so our students will have knowledge and skills to create breakthrough innovation and able to apply into their works or operate businesses of any sizes and level. They should be able to sustainable scaling up their businesses to the global level.

Written by Suthasinee Susiva, PhD — Lecturer of Graduate School of Commerce, Burapha University, Co-Founder of A Cuppa Academy

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Knot Suthasinee Susiva
A Cuppa Academy

Knot or Dr. Suthasinee Susiva, is a marketing lecturer & business woman who falls in love with travelling in Thailand and around the World.