Meme’s Moving from the Personal to the Business

Concepts

Meme
Context
Internet culture
Audience

Summary

Conti interviews Kenyatta Cheese, someone who helped create knowyourmeme.com to get his take on how meme’s have changed and what he defines a meme as. Meme’s are a new part of Internet culture, and as such, can be difficult to explain to older people, such as grandmothers.

Quotations

“When does something have enough cultural currency, have enough meaning attached to it, that all of a sudden there’s a value that causes somebody to want to share it to another space?”
“There’s such a race to be on top of this stuff that things that felt organic and naturally occurring can be accelerated and maybe even burn out faster because they’re exposed to a very large audience at an early stage.”

Commentary

The thing that I found particularly interesting in this piece was when Cheese talked about meme’s and campaigns/brands. I currently work as a social media intern for a printing company and meme’s are something that I see at my internship. I’m in charge of the company’s social media platforms and one of my responsibilities is to come up with content for those platforms. I have created meme’s for the company from trending cultural events or from meme’s that are trending at the moment. For example, following the 2017 Oscar’s, I created this meme from an image that was taken at the award show that was later posted on the company’s Instagram and Twitter, the following day.
Meme’s can be under a time constraint, but not all meme’s are. In the case of the Oscar’s meme, I felt that the meme should be put up as soon as possible, given that the Oscar’s would still be on people’s minds and understandable given the context. The day after, the Oscar’s blunder was something that was talked about regardless if you watched the Oscar’s so it became relatable then and something that people understood. If I had posted that exact meme now, it probably wouldn’t have received the 52 likes that it had at the time.
From a business standpoint, meme’s are a great way to improve engagement. Meme’s are funny and make a company seem relatable. It’s something that I do, not all the time but every once in a while in my internship and it often ends up getting more likes/comments than posts that aren’t memes. One of my goals in my internship is to improve engagement and followers and meme’s are a great, and easy way for people to notice the company on social media.

Question

Are meme’s that have a clear agenda (i.e. meme’s like the one in my “commentary” with the agenda of getting people to try check out a company) behind them, not meme’s then? Cheese seems to just say when asked about meme’s in campaign’s/brand’s, “I guess they’re meme’s.”
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