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A Founder’s Journey
Letter sent on Aug 3, 2016

Day 65: Samples and a photo shoot

Sporting our Scale Denim jeans

Today was a whirlwind day. We got our samples this morning and immediately ripped the box open to try them on. It was like love at first sight. The jeans fit immaculately and we got many compliments from others in our co-working space and the guy at the falafel place where we went to lunch. We even had a handful of different guys try them on (including a girl!) who all loved them. Among the feedback was “the jeans look great”, “these are in the top 10% best fitting jeans I’ve ever tried on”, “I love that I don’t have to worry about getting them hemmed”, and “as a girl, these guys jeans fit and look great on me. I love them!”. The response was awesome and I’m just thrilled they turned out so well.

The rest of the day was spent shooting and filming the jeans. We spent about 8 hours indoors and outdoors taking pictures and video from every conceivable position from every angle of the jeans and the details. Check out a few of the pictures below. I can’t wait to launch in 5 days!

Main label detail
Mac rocking the slim fits
Shank detail
A cool shot of the jeans from above

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