AI Top-of-Mind for 9.20.24 — Jennifer
Today: OpenAI’s Jennifer, advantages of o1-mini, how AI is reinventing B2B sales, and the latest on CA legislation
Top-of-mind is a deeper look at OpenAI’s o1-preview and what lies beneath the covers. ‘Jim the AI Whisperlooks to uncover the bot’s secret identity and discovered ‘Jennifer,’ the keeper of the bot’s policies:
And more on the LLM front, ‘The Information’ offers more details on the economic advantages of o1-mini in terms of token pricing and efficiency. From the reporting:
· It turns out that o1-mini is even better than o1-preview in math, according to developers who have been evaluating and sharing examples. And it is generally on par in most other ways, including “hard prompts,” or particularly complex requests, according to the latest Lmsys leaderboard, which ranks o1-mini in third place behind o1-preview and the company’s prior flagship model, GPT-4o.
· One reason for o1-mini’s relatively mighty performance is that OpenAI allows customers to use more tokens — words or fragments of words — when asking it questions, compared to o1-preview. That’s because o1-mini’s smaller size means it processes information more efficiently and more cheaply, according to the implications of a postby one of its employees.
The daily dose of AI energy news, this time from ‘The Washington Post.’ The article details the water and energy consumption of simple queries such as a 100-word email requiring the same energy as powering 14 LED bulbs for an hour. It notes that Google’s carbon footprint increased by 48% last year, primarily due to AI.
Onto sales and marketing, with McKinsey’s latest research on how Gen AI is reshaping B2B sales and how organizations must evolve. One good takeaway from the article:
Power will continue to shift further from sellers to customers. As customers get accustomed to the benefits that come from gen AI — such as instant responses, 24/7 availability, and self-serve features — they may gradually come to prefer gen-AI-equipped suppliers. Gen AI may also help sellers access the same customers at a lower cost, which would substantially increase customers’ bargaining power.
Then over to B2B marketing, with ‘Forbes’ offering some prompt strategy spanning common tasks. The prompts cover five areas,
· Create content that resonates, not just accumulates
· Deploy a chatbot that closes deals while you sleep
· Design email campaigns that dodge the spam folder
· Get more from your content and sprinkle in SEO
· Outsmart your competition with data, not guesswork
And lastly, turning to more local news, California has new legislation to protect actors from being replaced by AI without consent. ‘Politico’ reports on details, and from the article:
“We talk about California being a state of dreamers and doers — a lot of dreamers come to California, but sometimes they’re not well-represented,” the governor said in a video announcing the signings with SAG-AFTRA President Fran Drescher. “We’re making sure no one turns over their name, image and likeness to unscrupulous people without representation or union advocacy.”
But more negative, one of the state’s new laws to combat election deepfakes is facing court challenges. ‘The Mercury News’ reports on the situation, with details about the law:
Those include one that takes effect immediately that allows any individual to sue for damages over election deepfakes, while the other requires large online platforms, like X, to remove the deceptive material starting next year.
And the complaint:
The lawsuit, filed by a person who created parody videos featuring altered audios of Vice President and Democratic presidential nominee Kamala Harris, says the laws censor free speech and allow anybody to take legal action over content they dislike
We’ll need to see how this plays out.
