AI Top-of-Mind for Oct 27
‘The Information’ reports that the vast majority of people who use AI tools for work or play are satisfied, and over half are willing to pay. And 87% expect to increase their use of AI in the coming year and in fact are optimistic as to expected outcomes.
And a good article on the increasing use of AI to develop content and track marketing initiatives, but a call for better measurement and monitoring. This also relates to the attribution of content creation and the protection of the brand. Net-net, effective measurement is always critical, AI or not.
On the entertainment front, the remaining Beatles — Paul McCartney and Ringo Starr — are releasing a new song, ‘Now and Then,’ that got a little help from a friend…. AI. The voice of John Lennon is from a mid-70s recording, enhanced via AI techniques. From the article on why we had to wait: “Technological limitations meant Lennon’s vocals and piano could not be separated to produce the clear mix required to finish the song.”
Also, on the creative, the coming tsunami of AI-generated ‘hyperrealist’ sculpture. Not for everyone!
Finally, on the political front, the UN is debuting an AI governance advisory committee, first of its kind, to provide recommendations.
