Design Thinking Quotes


Dieter Rams 10 Principles for Good Design

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design helps us to understand a product
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is durable
  8. Good design is consequent to the last detail
  9. Good design is concerned with the environment
  10. Good design is a little design as possible.

“Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.” — The Cox Review, 2005

“Growth is dependent on innovation — it is a key determinant of our economic success. Innovation is more than just technological innovation. It includes a wealth of creative endeavors and, or course, the design of new processes and changing the way people interact with the world.” — Rosa Wilkinson, Innovation Director, IPO

“Design is the best tool we have for bringing that human perspective into the innovation process and so plays a vital role in delivering outcomes that are more viable, desirable and usable.” — Ben Griffin, Innovate UK

“There is a gap between what you’re trying to do for your customers and what they actually get. You know there is a big difference between delivering the basics and something remarkable. But how do you get everyone to acknowledge the need for change and see beyond the day to day? Through Design Led Change.” — Engine The Service Design Consultancy Group

More to Come..