I’m Disappointed in Apple Today

The end of innovation from Apple

Aaron Kantrowitz
Sep 10, 2013 · 2 min read

I was holding on to a glimmer of hope. Maybe today, September 10th, Apple would finally announce something new and exciting! Nope, that didn't happen. I’m disappointed in Apple today.

Here’s why. Since Steve Jobs has left the company seems that innovation has left with him. Tim Cook, although he may be a great guy, just is not that innovative leader that made Apple great. Today Apple announced new iPhone models. The only major differences between current models and new models are new color options. The iPhone has been the same (for the most part) since it was introduced in 2007.

Sure every year new bells and whistles are added but Apple is so far behind it’s other competitors now due to lack of innovation. Android OS along with manufacturers such as Samsung, LG and Motorola have surpassed iOS and iPhone by leaps and bounds.

It’s only a matter of time before the loyal Apple fan base begins to become fed up with the lack of innovation and forward thinking.

I’m not sure what the plan is for Apple but I’m very close to switching platforms altogether. At this point there’s so much more offered in the Android ecosystem compared to what Apple has going right now.

A.K.’S LIFE + TIMES

Aaron Kantrowitz’s blog on tech, business & other dope…

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store