What Expert Marketers Know That Dumb Economists Don’t

(Surprise) people are more irrational with money than they think

Malky McEwan
Pragmatic Wisdom
Published in
5 min readMar 19, 2024

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People eating out at a restaurant
Photo by Priscilla Du Preez 🇨🇦 on Unsplash

My favourite restaurant sells bottled water for £2.90. The waiters are trained to promote it to customers. “Still or sparkling?”

This is a marvellously manipulative question. Offering two types makes it awkward to say “just tap”. It helps…

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