A few key changes to blog posts you’ve already written can dramatically change your search engine results. *Historical optimization works best for blogs and sites that have already been around for at least 2 years. This should only be a piece of your strategy.
But, if you’re willing to put in a little extra time (after you’ve been working on other SEO optimization) than you’ll be able to generate a significant amount of more organic traffic.
Optimizing old blog posts so that they’re fresh and up to date.
Page one of Google gets - 71%
Page two or three gets -5.59%
Why does updating and republishing old blog content help SEO?
- Google rewards new and fresh. So do humans. Think about it…we’re attracted to shiny things. We like those big red signs that say NEW! So does Google ;)
- You’re building off the existing authority that post already has. Say your post is ranking on page 2 of Google. That new and improved version may be just enough to boost it to page one.
- The surge of new visits will naturally link to new shares and new inbound links