Historical Optimization

Anna Klawitter
Jan 13 · 1 min read
Image for post
Image for post
Photo by Chris Lawton on Unsplash

A few key changes to blog posts you’ve already written can dramatically change your search engine results. *Historical optimization works best for blogs and sites that have already been around for at least 2 years. This should only be a piece of your strategy.

But, if you’re willing to put in a little extra time (after you’ve been working on other SEO optimization) than you’ll be able to generate a significant amount of more organic traffic.

Optimizing old blog posts so that they’re fresh and up to date.

Page one of Google gets - 71%

Page two or three gets -5.59%

Why does updating and republishing old blog content help SEO?

  1. Google rewards new and fresh. So do humans. Think about it…we’re attracted to shiny things. We like those big red signs that say NEW! So does Google ;)
  2. You’re building off the existing authority that post already has. Say your post is ranking on page 2 of Google. That new and improved version may be just enough to boost it to page one.
  3. The surge of new visits will naturally link to new shares and new inbound links

A not so boring SEO course

How to appear on that first page of Google

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store