“A story is the most dangerous weapon in the universe.”
Casey Gerald is A Person You Should Know.
Co-Founder & CEO, MBAs Across America.
Believes we need a new field manual for business.
Thinks purpose is the new bottom line.
“A story is the most dangerous weapon in the universe. That’s why we have to risk everything to tell the truth, which is damp and dark and dirty.”
Believes every business is a social enterprise that makes an impact — positive or negative — on society.
Cares more about your values than your ideas.
“There’s no line item on a balance sheet for ‘give a damn,’ but it’s the most valuable thing you’ve got in the business.”
Thinks the central question in figuring out the right path for your life is to figure out what inspires you or what pisses you off.
Believes people only care what you know if they know that you care.
Connect with Casey: Twitter
Thanks to Tina Roth Eisenberg for suggesting Casey.
