Building A Personal Brand With The Japanese Concept ‘Ikigai’
Finding your life compass
How To Define Your Brand?
This is one of the most common questions people face when they want to start building their personal brand.
It’s the hardest one because you probably have multiple areas of interest and passions, but the sooner you figure it out, the faster you will grow, as it acts as a life and creative compass that will help you be consistent and stay on track.
It’s only recently I learned about the Japanese concept, ‘Ikigai,’ which stands for your reason for being (‘Iki’ means life, and ‘Gai” means worth or value in Japanese).
Ikigai is the intersection between:
- Passions: What you love doing
- Skills: What you are good at
- Monetization: What you can be paid for
- Altruism: What is good for the world & others
Finding that optimal space is challenging because our society tends to condition us to focus on the skills and the monetization areas, but that approach can easily lead to emptiness and a lack of sense of worth and purpose that the dollars in the bank won’t fill.
