Ep 27 — We count 2,500 international association HQs — with Jan Lichota from The Association Place
In this interview, we’ll talk about:
- Jan and his space, The Association Place
- How to attract and serve a very special niche
- Having to change plans, again
Watch the complete interview on YouTube
0:00 — Hi!
1:15 — We started operating 9 months ago
2:06 — There used to be carriages parked here
3:38 — I’m very proud of being a beer lawyer
5:17 — Belgium has special legislation for international associations
7:38 — With time, you learn with it
10:13 — Visiting coworking was always in the program
11:41 — The focus was more on the community than the facility
13:09 — We could see how coworking and communities were evolving
15:55 — We have a lot of success with our monthly events
17:47 — You’d be surprised how Super Mario can be used for an association
20:08 — We’d like to invite you to Brussels on the 26th of November
22:37 — Elies is the soul of The Association Place
24:06 — We are a team of 3
27:26 — People identify with our physical space
28:52 — Bye!
Speakers
Jan Lichota
Jan has been working in tourism, media, associations, education, and beer. From 2024, he’s managing a new coworking space for associations in Brussels.
The Association Place gathers the international and European associations community in Brussels. It aims to convene, connect, collaborate, and build a thriving community of association professionals.
Check his space, The Association Place:
https://www.visit.brussels/en/professionals/associations/the-association-place
Fanny Marcoux
I’m your host and passionate about coworking, remote working, nomading, freelancing, and marketing. Many -ing in there.
During the day, I help ecommerce managers migrate to Google Analytics 4 and optimize their webshop for conversions.
I also post every day on LinkedIn, where you can follow me:
