Without the right emoji how can one possibly express oneself properly online?
Did you know there’s no Whisky emoji? 😳 🚧 Ridiculous 😐🍷 🍸 🍹 🍺 🍻 ?
Ballantine’s 😋💙 believe people should Stay True and express their passions. But you can’t do that without a Whisky emoji. Words alone simply don’t cut it. The whisky we drink is a personal expression of our taste and values 😇. We need small cute pictures to relay such emotional gravitas 👍.
No emoji? Understandably people were upset 😡 and tweeting for one to be created. So we stepped in to help.
👏 👏👏 Drumming up support on our Twitter and Facebook pages, we created sharable assets 🍧 🍨 for people to get more people onside.
We even created a pledge site to let people vent their frustration 😤.
The controllers and commissioners of emoji called ‘Unicode’ would finally hear the voice of the whisky drinking people.
By December 2014 🎄, 19,000+ people were spreading the word — ‘We want a #WhiskyEmoji!’
And Unicode 🚓 responded.
In January, our campaign was discussed at their board meeting 🕒🕒🕒🕒🕒� (we now await their decision)
If Unicode decide not to publish a whisky emoji = 😭
But if they do = 🎺💥🎁🍰 [insert whisky emoji here] ✨💥🎊🎉