Enhance your User Experience with New Features of Salesforce Lightning!

Gajendra Singh
A3logics
Published in
3 min readApr 20, 2017

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With the newly launched Lightning Experience, Salesforce has got some advanced features to boost up the sales and marketing processes for users.

The new Lightning experience provides users with fast and beautiful experience that supports the sales representatives to win more deals. With more responsive interface, it automatically adapts the look and feel of the device you are using.

Salesforce Lightning enables companies to explore innovative ways for connecting with customers with a complete package to revive and launch an active customer engagement program.

Below stated are a few advantages of Lightning in Salesforce:

User-friendly Design

The Salesforce users are having a consistent experience across every device — mobile, desktop and tablet. Salesforce Lightning provides efficient, modern and smarter user interface with two key improvements: with the collapsible navigation, desktop users will be able to access the mobile experience. And, it further ensures better user experience with auto save functionality and rich-text capabilities in Notes.

Dynamic Display

The new updates embrace out-of-the-box analytics. The smart analytics keeps track of most commonly accessed views by the users and makes it easier for them to focus on things that are more important. It enables more dynamic and visual display than ever before.

Additional Dashboard Columns

The dashboard is no longer restricted to three columns but it is arranged to provide a four-column dashboard. The components on dashboards allows more data-driven decisions at a glance. Users can access open and closed sales amounts and can also see their deals closed by dates.

Also Read: Salesforce Lightning: Giving Users a Connected Experience

Customizable Homepage

Salesforce Lightning enables users to customize the homepage as per their preferences and choices. The new homepage can be designed in such a way that it displays the information that the user needs the most so that they can get the updates in quick manner.

Sales Status Update with Drag-And-Drop Functionality

Salesforce Lightning provides a new Pipeline Board where user can drag and drop opportunities under different stages manually. This allows automated updation of the sales forecast and provides a better and easier understanding to the sales rep about their target metrics.

To Summarize

With Salesforce Lightning, the experience of every customer is tailor made to answer their needs providing complete package to revive and launch an amazing customer engagement program. There is a lot more to explore with Lightning and we at A3logics can provide you with the best of Salesforce Experts to help you seamlessly integrate and implement Salesforce processes along with your sales and marketing operations.

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