Is Your Website Repelling Customers? Time To Enhance Its Performance!

You want that your website gets a lot of traffic and eventually convert into sales. But there’s one problem; “Are you sure that your website and servers can successfully stand up to the expected (sometimes unexpected) pressure?”

Generally, long wait times, delay in page loads, errors and various service interruptions tests the patience of web users. When it comes to web performance, every fraction of a second matters. For an organization to stay ahead of their competition, keeping visitors happy and engaged is the first priority, and this can only be achieved through a quick and responsive website. Thus, it becomes extremely crucial for a business to carefully address the performance challenges of their website and fix them in the quickest time possible.

A proficient performance testing strategy which is capable of identifying the performance bottlenecks and other related aspects like application performance calculation, finding best methods for performance, etc. thus, must be immediately adopted.

3 Seconds to Succeed or Fail

Studies depict that websites usually provide an initial impact on its users in the first 2/10th of a second. The other 2.6 seconds are then spent on the decision whether or not to stay on the website. This simply means that you just have approximately 3 seconds to influence your visitors. In such a scenario, if a website consumes those 3 seconds in just loading the page, then you are sure to repel the potential customers and force them to go back to the search list and opt for a competitor.

So, how can you make a good impression in such a short time span?

Speed can significantly impact the bottom line of your business and decreasing page load time can definitely improve conversions. E-commerce sales significantly go down due to slow page load leading to frustration in the user.

Thus, making the customers happy and earn their trust when they visit your site, is extremely crucial. For this purpose, a variety of hotfixes exist.
1. Try switching web hosting providers.
2. In case of a heavy traffic site, get a content delivery network (CDN).
3. Try decreasing the size of the images used on the site.

The Need for Performance Testing

When it comes to improving a website, it’s extremely important that the application is tested for its responsiveness in terms of stability; i.e. is it efficient enough to handle a particular workload. Apart from this, this type of testing also allows businesses to find out a lot about their website, which can help in building performance into the design and structure, before any coding takes place.

Performance testing covers a range of different tests that enable analysis of various system aspects. Load testing provides the simplest way to test the performance of a website by providing information about the system’s behavior while handling specific load of users, accessing the same component at the same time. It can effectively monitor the website’s response time for each transaction and help you make crucial decisions based on the analysis.

To sum up

Your business’s website aims to attract, engage and eventually convert new customers, so try not to make it customer-repellent. With A3logics superior performance engineering teams and their experience in providing cutting edge performance testing services, you can ensure definite success for your website.