Revamp Your Sales & Marketing Strategies with Salesforce Engage!
According to a recent report, 63% marketers believe that generating traffic and closing more deals is on top of their priority list. Believe it or not, leading sales and marketing teams feels like uphill battle for businesses. With constantly changing of B2B sales cycle, it is becoming troublesome for sales team to keep pace with steady flow of high-quality leads.
Sales & Marketing teams need to adopt a CRM solution that allow sales reps to tailor marketing campaigns helping them identify how to reach to potential customers at the right time.
Do Better Sales with Salesforce Engage:
Salesforce Engage, a more personalized approach in Salesforce Sales Cloud that assists sales team in deploying marketing campaigns and achieve better insights on customer behavior. With Salesforce Engage, they can communicate effectively with their customers and can get immediate real-time alerts on potential leads thereby increasing the performance of marketing campaigns.
Here are some ways Salesforce Engage can help you setting your lead management auto-pilot:
1. Give Detailed View of Your Prospects’ Engagement:
Salesforce Engage allows activity tracking that enables sales team to understand customers’ interests based upon their interactions and can give real-time alerts on active leads. With customer insights in hand, sales team can focus on prospects moving towards making a buying decision. Interactive dashboard allows you to control engagement metrics so that you can close more deals.
2. Provide Templates for Easier Follow Up on Leads:
Appropriate email templates serve as strongest weapon to send relevant information timely to potential customers. Salesforce Engage provides sales reps with a library of curated email templates. Sales reps can use these email templates to send new pieces of information to their customers and prospects. Thus, Salesforce Engage makes it easy to follow up on leads with its pre-created emails.
3. Make Your Sales Team More Productive:
Salesforce Engage allows sales teams to create a list that shows all leads and contacts. With this customized list view, sales reps can align their action with sales objectives. Contact list view captures when a contact made his last purchase and based upon those behaviors, businesses can tap in and fulfill their goal of client reactivation.
Rounding It Off:
Marketers have a lot to do in their sack from identifying the prospects to converting them into loyal customers. A well planned, strategized sales practice and right marketing automation tool can help businesses accelerate their sales productivity. Salesforce Engage help you gain better customer insights and get more connected with them to foster lasting relationships.
