How Illustrations Can Help Your Business Grow
It is very clear now, that good design, as well as marketing, is not possible without good illustrations. Think Coca-Cola and their polar bears, or Target with their red bullseye (which dates back to the 1970s). And now that we’re in the age of Instagram Story ads — in which users can interact with brands’ stories by tapping on them — it’s clear that animation and illustration are here to stay.
There are many ways to use illustrations in your business. You can use them to tell your story, explain complex ideas, or make your copy more engaging. You could even show off your brand personality by incorporating illustrations into the design of your website or print materials.
Illustrations don’t have to be complicated — they just need to do their job well.
Let’s take a look at five different types of illustration styles and how they might work for you:
Illustrations can show your brand personality
Illustrations are a great way to stand out from competitors, especially when they’re used in a consistent way across all of your marketing material.
Customers will be able to identify with your brand better if there are illustrations on it because this makes them feel like they’re part of something bigger than just another company selling them products or services.
Illustrations can help tell your story
Illustrations are a great way to tell your story. They can help you show the details of your story and help you show the emotions of your story.
Colors, shapes, and styles of illustrations used in design can define what type of products or services you want to sell.
For example, products for kids are traditionally designed with more cartooney characters with softer shapes. B2B products and businesses may require more realistic styles.
Illustrations can help explain complex ideas
Illustrations can be used to explain the parts of a system, like this diagram of a recycling process:
It shows the whole path from the old plastic throughout the recycling process all the way to the creation of something new. It’s simple yet self-explanatory and easy to understand even to someone who’s not familiar with the topic.
To explain this just in words would take much more time and make the reader quite bored.
Illustrations can make your copy more engaging
Illustrations are a great way to make your content more interesting and engaging.
The right illustration can catch the reader’s attention and draw them into your content. It can also help explain technical concepts, which is especially important in B2B marketing.
Illustrations can be more memorable than words alone
When you’re trying to get your message across, it’s important to use visuals that will make your audience remember what you’re saying. One of the best ways to accomplish this is by using illustrations. They can help your audience understand something in a way that words alone cannot.
Illustrations are expensive — or are they?
Illustrations can be quite expensive if you’re working with an artist who designs each picture exactly to your needs. That’s what makes them so unique.
But if you’re working on your own startup and not ready to spend money, try looking into getting pre-made illustrations! Our best bet would be DrawKit — a collection of beautiful vector illustrations, updated weekly.
What’s best about DrawKit, you don’t have to pay at all, to be able to use a collection of Free illustrations. Although, you might be interested to pay $79/year to get access to illustrations worth over $12,500. Either way, there’s a great deal for everyone!
Illustrations can be a great way to enhance your business and make it more memorable. They can help you better tell your story and explain complex ideas, as well as make your copy more engaging.
If you’re looking for ways to improve your website or brand presence, consider adding or changing some illustrations!
