Brands That Will Help You Identify Whether You’re A Match in Tinder or Not
Finding a date became as simple as swiping left or right in Tinder. Well, that’s true at least on paper. Actual issues for users of Tinder are not a single match even after months of installation, what to tell first when finding a match, being afraid of swiping right into a creepy profile and many more.
Successful Tinder users helped the author into what issues they have faced in past and how they resolved those in Tinder. Surprisingly, problems and solutions of Tinder users are similar to any brands like Apple, Hindustan Unilever. In easy 4 steps, this article tries to articulates how a xyz brand would try to solve the issue in Tinder.
Steps
1. Building a Tinder Profile
2. Swiping right or left
3. Chatting
4. Date
Step 1. Building a Tinder Profile
Hypothetically if the Indian prime minister Mr. Narendra Modi decided to create a Tinder profile. Let’s see, As Mr. Modi, Will I upload picture containing wearing goggles and shirtless in swimming pool? Writing a bio, “maaH lyf mAAf rUUlz” or “Swipe left if you’re here for hook-ups.” If your answer is yes, will it not be inappropriate for the prime minister of India? Yes, then what will what brand do in this kind of situation.
Let’s take an example of a Sony. I’m a Sony 4k OLED TV. OLED and incomparable sound system is my core strength. I’ll upload pictures of my very thin designed TVs. And write a bio praising my sound system and video quality. Again I am iPhone. And I am premium in terms of design and pioneer in terms of new features that make your mobile experience smooth. Well, I’ll upload my pictures artistically and write a copy that tells how I’m unique and will become integrated in your day to day life.
Well, that’s the way all brands build a profile. They identify their core strength or key quality and build their profile around it.
Again let’s become Modiji. What’s my core strength or key quality? I am a fiery speaker and take tough decisions that change the lives of billions of Indians. (literally, change lives of Billions, one second you’re bored in daily routine, next second you’re in a long ATM line being patriotic Indian) Well, I’ll upload a picture giving a fiery speech in front of thousands of audience. And write a bio, ‘ Hipster, Love Development, winning elections, Zee News and Arnab Goswami. Ravish Kumar and Urban Naxals please swipe left.’
US President would write, love Fox News, Russian Hackers, Alex Jones and Sean Hannity. CNN and John Oliver please swipe left. PS Mexico will pay for all my dates.
Now before uploading pictures or writing a bio, think what is your core strength or key quality as a person. Am I the person who is easy to talk to, friends can share their deepest secret with me without fear of being judged. Or am I funny and witty, or kind of sensible and emphatic who helps other friends, or any other special hobby or interest. Everyone possesses these described qualities more or less. But identify one which represents you the most and upload pictures and write a bio that represents it.
Don’t worry if you don’t know. How hard it can get to identify your strengths while you lived with yourself for each and every second for more than 18 years. Well, just think about what is your hobby, interest. Do you like helping NGOs in educating children in rural areas or do you like hiking/ travelling. Just scribble about that.
Updating, improving and rewriting bio helps you write better bio from experiences. How? That must be the next question. Will they right swipe in my profile if I’ve followed these steps? Let’s see that in the next steps.
STEP 2: Swiping right or left
Second stage covers,
i. Interested in male female or both gender
ii. limiting the length of discovery
iii. Setting up age, from 18 to 57+.
Once a wise man said. hey Kishan, maximize age and kilometer but only select female in interest. So that, you’ll never miss anyone who ever right swipes in your profile.
Is the wise man really wise or dumb? You tell me. Let’s understand with the example of the brand. I decided to enter in India at Horniman Circle, South Bombay. Then I expanded only in selected Tier-I and Tier-II cities in India. I am Tata Starbucks. Well, I am slowly expanding and adding up more cities in India.
What is the benefit of limiting your target audience? Focuses only on customers I’m interested in, saves time and cost. Well, how would that apply in Tinder?
Tinder is number one trending app in Google App Store. (Android dominates Indian Smartphone Market with more than 94% market share) So there will be thousands of Tinder users in one area.
If you maximize your reach both in terms of age and kilometers will result into…not finding a match as a male profile. Because there are thousands of profiles. It’ll take forever to find a profile that has already swiped right for you. And prospect match might have default age and distance. So even you increase your distance they will never see your profile.
In an ideal case, you will find too many matches because of a proper profile. Handling too many chats will be exhausting and going to too many expensive dates will be pressure either to your or parents’ wallet. So limiting profile with age, gender and length will help you sort your target audience.
Slowly increase age and distance with time like any new business starts.
There is a simple trick to finding 4x matches. Do you know BBK Electronics? That’s parent company of Oppo, Vivo and OnePlus. Each child company has different core strengths and target audience. Same happens with a person. Dividing your core strengths with multiple profiles will not only increase your exposure to multiple Tinder profiles but also increase the chance of finding a match. But only you need to work hard like the respected prime minister of India being a face of development, the unopposed party leader, wanderer soul to handle multiple profiles.
Step 3. Chatting
I’ve found a match in Tinder. I message that match. Either I’m waiting for reply forever or got unmatched without any reply. Yes, the issue is an icebreaker. Would simple ‘hey’ or ‘supp’ be sufficed? What to talk when you don’t know much about the match?
Well, companies too feel similar issues. They pay millions of fees to marketing & advertising agencies to solve the communication issue. You might think, there is no advertising agencies exist for desperate Tinder kids. Well, you’re right. There is no hope for romance in your life because you’re going to die alone crying in your bed watching romcoms.
I’m kidding. Yes, there are advertising agencies available for Tinder too. Apps and blogs are available on the internet that teaches you how to communicate. For example, android app Dating App Cheat provides icebreakers like ‘Wow Manisha, you’ve traveled a lot. You must be relieved to have finally found me after all that searching….;)’. This app is free and with just subscription price of Rs. 10 you can access their whole library that will help you with chatting which feels like the connection.
Stage 4: Dating
For a brand, the final stage is prospect turning into the customer. Yes, purchasing of product or service. This stage covers how a customer feels about purchased product or service what they’ve been perceived about product or service while communicating.
Example, you buy Rin detergent power after watching an advertisement that tells. It removes the dirtiest stain in a just easy wash. You see this ad, and buy this product and apply it to your stained shirt. Even after two or three wash, you can’t remove the stain that has been promised by Rin. Will you feel angry or cheated?
Exactly in Tinder, meeting a date is the last stage of Tinder Trivia (at least in this article). You upload your picture in an Audi. Write a bio telling calm as Buddha. And you appear at date driving Wagon R with UBER symbol and roaring towards waiter for a small mistake of keeping him waiting for 2 minutes. Well mister, you need to control your temper and definitely not keep your ride waiting for not more than 5 minutes otherwise he will cancel your ride giving you negative feedback.
Well, this stage is about being honest and communicate only what you can deliver. One date will not decide your branding or dating future but it will if you keep repeating previous mistakes.
Well, what’s your Tinder experience. Is this article helpful to you? Can you relate this article to your Tinder experience? We would like to hear from your side of the story. You can email us at bkaarash@bkschool.org.in
