How to sell furniture and home décor online?
The process of selling furniture online initially is similar to opening the doors to your brick-and-mortar showroom for the first time. Venturing into a new domain like the internet can be initially overwhelming. From website development to search engine optimization, you must understand many new concepts and implement them for the success of your business.
The onset of the COVID-19 pandemic keeps hitting the financial weak points of the industry time and again. With the increasing focus on work-from-home environments, people need comfortable furniture for long working hours. For video meetings and celebrations, the demand for good and unique home decor products is rising. While the physical locations are closed, people are turning to online stores for good-quality products.
Whether your business is home- or service-based, this guide will help you to start an online furniture store successfully in a few steps.
Let’s get started!
Website vs Application for Selling Furniture Online
Several websites on the internet help in developing an e-commerce website. Most of them create desktop-friendly websites that cannot be accessed comfortably from a smartphone. A recent study by DataReportal showed that a staggering 69.4% of people shop online using mobile phone applications.
From researching about the product to purchasing it from their favorite stores, consumers are using smartphones at every stage of their buying journey. You can create an online presence that could be accessed by billions of people using applications to start an online furniture store.
A Google study concluded that out of every 10 online shoppers, 6 of them purchase products only if the seller provides the ability to purchase from smartphones. This means that 59% of shoppers will choose your products over your competitor if you allow them to shop from the convenience of their mobile phones.
These individuals decide by looking at the high-quality images of your products from the mobile app. As compared to websites, the checkout process in mobile applications is faster and easy to understand. This hassle-free process will encourage your customers to buy again and again from your page.
Now that you’ve made up your mind to launch your business through an application, check out the ways to start a profitable online business.
How To Start a Furniture Business From Home?
Before you start an online furniture store, stop to ask yourself some important questions.
- Will you be serving a particular group of audience or your target audience are general furniture buyers?
- How much would it cost to start your online business?
- Will you be creating or manufacturing the products? If not, are you planning to resell or dropship?
- How much physical space do you need for selling furniture online and storing the products?
Many global furniture store chains are manufacturing cheaper products with different varieties. If you need your business to stand out in the market, start listing the points that make your offerings unique. You can either sell unique products, customize them according to customer’s needs, or offer high-end products depending on your target audience.
Once your initial decisions are made, it is time to focus on brand building.
How to Build an Online Brand?
When you’ve spent your initial time chalking out the details of your business, take a step further to focus on in-depth attributes. Will you be sending products that are trendy from time to time? Will you focus on selling furniture online only or home decor as well? Are your products useful for small spaces, or you’re only focusing on large areas?
By building a niche, your business will be attracting a loyal group of audiences who will purchase your products every season. However, if you still haven’t found one particular offering to focus on, start by selling a bit of everything. Gradually, you will grow to realize the wants of the customers, the availability of raw materials, and market fluctuations. This will help you in defining the following details of your products:
- Category
- Product
- Style
- Target audience
- Type of furniture
Brand values play a pivotal role in establishing an emotional connection with your customers. Every furniture store offers the product that you might be offering with some variations. However, to stand out in the market, you must show your commitment to values. You can do this by producing sustainable and locally handmade decor and furniture or by practicing fair trade.
Even after having a foolproof plan with the details of how to start a furniture business from home, you must have a platform for launching your products.
Getting Started with AASAAN Application
After getting the final guidelines of your brand, start creating your profile based on them. The brand’s story and values should be reflected by the content and design of your business profile. As you add your products on this page, the customers must be able to form a connection between your commitments and offerings.
The AASAAN application makes it easy to start an online furniture store. Unlike the other platforms, you can create your online presence on this application without any coding knowledge. From first-time online entrepreneurs to experienced sellers, the platform has something in store for everyone. All sizes of small and medium enterprises can sell their products and services from home by creating their online portfolios in a few clicks. It will save your precious business hours and money, which would otherwise be used in hiring a web developer for creating a website.
With the application, you can manage your online presence, track the success of your products, create an e-store, and add a shopping cart with payment features for your store. Your customers would seamlessly browse your catalogs, shop for home decor and furniture, and pay for the purchased products from one comprehensive location.
Create your online store today by downloading the AASAAN app and see your business grow!
