Managing Reputation
All about PR hosted by Sreeraman Thiagarajan only on aawaz.com
One of the cornerstones in a leader’s skill set is reputation management, for themselves and their organisation. In this Masterclass podcast, Amith Prabhu, a Public Relations professional who calls himself a ‘Reputation Engineer’ and has over 15 years of experience explains why PR is important and how to manage it the right way.
Episode 1: Understanding Reputation
Differentiating PR from mar comm, and corp comm. In this episode, PR maverick Amith Prabhu explains what exactly is PR and the role of founders and employees in maintaining the image if the brand. He throws light on four C’s of PR that are crucial to follow.
Tune in to brace yourself with everything you need to know about PR in the digital age.
Episode 2: Strategic Thinking
Strategic thinking for reputation management. Amith Prabhu has developed a strategic framework for managing reputation. He calls it House of Reputation.
At the foundation he has 3C’s:
Common sense, Communication and Campaign.
As you go up, the first floor with 4 rooms or 4C’s —
Content, Connecting with stakeholders, Crisis Management, Counsel.
Further up, as three bedrooms he suggests Storytelling, Strategy, Impact Influence and Innovation. With three balconies — Research, Ethics, and Measurement.
The roof of GREAT-
Goodwill, Respect, Engagement, Affinity, Trust.
And as a pinnacle at the top brands must have a beacon of light that is entering the house which is the ultimate goal for every company is — Blind faith.
Episode 3: Managing PR Crisis
Managing Panic, Crisis and Heckling. Tune in to understand the process of managing crisis situations and tactics to overcome them. Amith Prabhu, walks us through a series of PR debacles in recent times.
This episode will also gear you up with some tips on how to better handle such crisis in PR.
Episode 4: Measuring Reputation
What gets measured, gets managed. How do you measure something like the effectiveness of reputation? Is it even measurable? In this episode Amith Prabhu tells us how different sources come together to develop an overall brand image for the consumer and how to effectively measure the outcome.
