Web & UX Writing for a Large Company

Photo by Lukas Blazek on Unsplash

Client: Penske Transporation Services

Role: Web and UX Writer

Timeline: July 2021 — Present

Tools: Adobe Creative Suite, Miro, MS Office, Jira, UserTesting.com

As the first web and UX writer on the marketing department at a very large company, my responsibilities are wide-ranging. Working with both the creative services team and the user experience team, I generate copy of all lengths and types, some of which is highlighted below. From button copy to web articles, emails, infographics, social media copy, and more, I’ve been able to use words to create and improve the experience of our customers.

UX Copy

Project #1: Generating clearer and more appropriate CTA button copy.

Project #2: Revising current and suggested copy that was repetitive, long, and clunky.

Project #3: Generating new, shorter copy options for an app confirmation page.

Project #4: Creating copy for kiosk pick-up screens.

Web Copy

Project #1: Writing web articles for various lines of business (rental, leasing, used trucks, logistics).

Project #2: Conducted research and generated SEO keyword-rich copy for an online industry glossary.

Two examples from the glossary located at https://www.penskelogistics.com/insights/logistics-glossary

Project #3: Carousel copy for business line home pages.

Project #4: Social media copy.

Other Marketing Copy

Project #1: External marketing pieces.

Project #2: Internal and external emails.

Project #3: Employee appreciation postcards.