Email and Newsletter Marketing

Are you taking advantage of one of the highest-converting marketing techniques?

Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers.

Permission-based marketing works so well because potential customers have already agreed to receive information from you. By providing you with their email address, they have expressed interest in your products or services, that is, they want you to tell them how business can meet needs.

Grow your email list

That first sentence bears repeating: Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers.

By signing up to your list, your target audience has essentially sat down right in front of you with their eyes and ears wide open (also, maybe they want 10% off their next order), just waiting for you to market to them.

How do you get them to sign up?

Simple. Just ask.

Add a pop-up on your welcome screen and another one before they go. Maybe just staying updated on your business or an out-of-stock product will be enough, or, you could offer a discount in return for their email address. You can offer a giveaway on social media. It’s up to you! So, now what?

Start strong

Welcome your new sign-ups. Add personality to your newsletter confirmation email. It’s your first interaction over email, so make a good impression by being authentic to your brand!

Keep the momentum going

Once you have them hooked, keep it up: be consistent. Convert single emails into series to increase sales from your email marketing; the more engaging your emails and newsletter are, the more people will pay attention and click through to your website.

Track it

How do you know it’s working? Track the conversion rate of your emails and newsletter through Shopify Analytics. See what’s working, which items receive more clicks, and adjust accordingly.

And, most importantly, keep building that list.

Shopify Email is a functional tool that’s being offered free until October 1, 2020. For larger campaigns, we still recommend Klaviyo and Mailchimp.

Originally published at https://ablesense.com on August 14, 2020.

Able Sense is a full-service ecommerce website development agency specializing exclusively in Shopify Plus strategies and custom Shopify implementations for clients around the globe. We help merchants succeed at B2B, B2C or D2C by helping them put Shopify Plus at the centre of their businesses.