ableneo strengthens its position on US-market through new partnership with Off Center
ableneo US, LLC, a strategic partner for technology and process enablement in the fast-growing scale-up customer segment, is entering into a new partnership with Chicago-based creative agency Off Center, creating a complete service offering for start-ups and scale-ups across the US.
While ablenoe’s core competency remains in enabling customers to build their digital capabilities in agile, data, applications or the cloud, Off Center presents a complimentary service offering rooted in creating strong brand foundations through design, technology, and marketing services. Both organizations have a shared language in their passion for technology, which will enable a smooth integration of the creative, product and engineering processes covered in the joint offering.
While in a typical start-up, the branding phase happens in the very early stage of the company lifecycle, followed eventually by actual product development; often they are at odds with one another, caused by re-branding, re-positioning or a change of the underlying service offering.
The joint offering from ableneo and Off Center provides an added value in merging these services into one offering, assuring the proper incorporation of the brand and its values into its digital products, says Jan Gregor, CEO of ableneo.
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