DNB just made a book for startups — and it’s free (genius content marketing!)
The Norwegian bank DNB is well known in the local marketing industry as one of the best in class. Today they’re launching another excellent example of how content marketing can be great for your brand.
Just like John Deere did in 1985 with the world’s first customer magazine, DNB created content to help their audience—without asking for something in return.
DNB’s target group? Everyone with the dream of starting their own company and working for themselves. In my opinion one of the biggest growing markets out there.
And they’re not building everything around digital (although it’s a big part of it), they’ve chosen a really old school approach. They made a book, a physical book! And they are giving it away for free!
Of course it’s not the book itself that is the genius move here, even though I love that they made a book. But they now have a mission. They are taking people on a journey. Helping everyone achieve their startup dream.
Missions need stories, stories need content. And DNB got it all. Well played.
