About Me — Joseph Serwach

Joseph Serwach: His mantra is the Story + Identity = Mission (but his wife Lady Serwach calls him the Prince)

Joseph Serwach with the world’s most famous microphone at the iconic Sun Studios in Memphis, Tennessee, where music legends including Elvis Presley, Johnny Cash, Carl Perkins, and Jerry Lee Lewis began their careers, and a beautiful new thing called rock and roll. Image by Debra Serwach.

“The two most important days in your life are the day you are born and the day you find out why.” — Mark Twain.

My “why” moment came on Paradise Island. I was 18, writing frantically as a young girl asked that…