About Me — Mark Abarca
My Mission: Help 1,000 Small Businesses Grow with Ai
Hi, I’m Mark Abarca from St. Louis, Missouri. After some time working in IT and data analysis, I’ve recently taken a bold leap to focus on building my personal brand. My mission? To help small business owners leverage the power of AI in ways that are simple, approachable, and effective.
A Desire to Be Ahead of the Curve
I’ve never been a great employee. I’ve tried different jobs, experimented with side hustles, and often felt out of place in traditional roles. But that’s okay — because those experiences led me here. I’ve always dreamed of doing my own thing, and now I’m going all-in on helping small businesses navigate the AI revolution.
Why AI? It’s a game-changer. But it’s also intimidating for many entrepreneurs. My goal is to show small business owners how they can start small, incorporate AI into their daily operations, and see tremendous benefits without needing to be tech experts.
What I Believe About AI for Small Businesses
Most AI hype focuses on massive paradigm shifts, but I believe the true power of AI lies in its ability to handle everyday tasks. Think of it like hiring an intern who never sleeps and works for free (or close to it). Sure, they’ll need training, and they might mess up sometimes, but the potential payoff is huge.
With the right approach, any small business can adopt AI using the 80/20 principle: focus on the small tasks that drive the biggest impact. Even something as simple as automating email management or social media scheduling can make a big difference. My mission is to help businesses take those first steps.
Who I Am
I have a knack for self-study, a passion for simplifying complex topics, and a talent for bringing people together. These skills shaped my career and are now fueling my personal brand. Beyond work, I’m a licensed student pilot, and aviation is one of my favorite hobbies — it’s taught me the value of precision, patience, and perseverance.
On Medium, I write about helping small businesses grow and integrating AI into their operations. I believe small actions lead to big results, and I’m here to guide entrepreneurs toward that first step.
Let’s Connect
If you’re a small business owner looking to embrace AI, follow me on Twitter @indyvirtual and keep an eye out for my upcoming newsletter, AI Interns for Small Business. Together, we’ll tackle the small wins that create big change.
