Member-only story
About Me — Ross Cauvel
A Natural Born Attention Whore Turned Advertising Creative
I’m a man who was born a whore for attracting, keeping, and basking in other people’s attention. See how unnecessarily long I made that? I wanted your eyeballs for a few extra precious seconds.
I didn’t always know this about myself. Or openly admit it.
Perhaps writing my “About Me Story” forced me to focus on narrowing my life down to one common denominator. And poof, I had an epiphany. (10/10 would recommend)
My profession is an advertising copywriter, which means I get paid to attract attention to products and services. In the biz, we call this brand building. (Shameless plug: www.rosscauvel.com)
As a gambling addict would say, I love my job because I need the action.
Actually, gambling is a great metaphor to describe creating advertising. I wager on attention spans, deftly discern when I’m holding the perfect words, and bet on what tactics will drive sales. Sometimes I win, sometimes I lose. Being a great creative is about having the tenacity to return to the table again and again for one simple reason: I need your sweet. Undevoted. Attention.
Ask any advertising creative. They’ll tell you that attention-seeking is fun and addictive. Although…
