Web3 Social Networking: The Next Generation of Online Connections

About The Internet Of Things
4 min readDec 27, 2022


Today, social networking has become an integral part of our lives. It provides people with new ways to connect, communicate, and share information with each other. Further, it has also revolutionized how businesses and organizations interact with customers and how they access and consume information and media.

However, social networking based on the web2 model is centralized. This means user information was completely under the power and control of tech giants. They have the right to delete any content without the user’s permission, leaving no room for the user’s privacy and data.

Now things have started to change with web3 implementations. Web3 is unlocking the new potential of social networking platforms. Decentralization, immutability, transparency, and security are expected to form a large part of such platforms.

This article will help you understand web3 social networking in-depth and highlight all the benefits of implementing web3 into the social media world.

What is web3?

Web3 is the third generation of the internet and is also known as the decentralized web or decentralized internet. The technology is paving new ways for the internet world. Powered by blockchains and peer-to-peer networking, web3 enables decentralized applications and user-owned web creation. Users can now interact directly with each other without intermediaries. The main objective behind introducing web3 technology is to make the web more accessible, secure, transparent, and resistant to censorship and fraud. This decentralized version of the web has the great potential to transform a wide range of industries, including finance, healthcare, gaming, social networking, supply chain management, and voting systems.

What is social networking?

Social networking refers to connecting and interacting with people through internet-based platforms like Facebook, Linkedin, and Instagram. However social media and social networking are most often used interchangeably, But they both are different at their cores. Social networking connects individuals. On the other hand, social media is a tool or medium that enables social networking.

Social networking serves several important purposes, including sharing real-time information with friends and family, regardless of geographical distance. It also helps facilitate learning and promote interactive communities.

Introduction to web3 in social networking

There has been a rapid increase in the incorporation of web3 in social networking. Social networking based on the web3 model is bringing a paradigm shift from the traditional web model. This is achieved by building decentralized social networks that users own and control. For instance, web3 in social networking has also incentivized users by granting them monetary benefits.

Now, most part of web3 social networking is influenced by blockchain technology. As we know, blockchains keep immutable data records through transparent digital ledgers. Thus, powered by blockchain technology, web3 also allows users’ information to be stored securely. Decentralization is at the core of web3 social networking. This makes them fall into the category of decentralized applications having the same operating and working system as them. There are currently many blockchain-powered web3 platforms that reward creators and consumers. These platforms have their own native tokens, which users can purchase to gain access to specific features.

Benefits of web3 social networking

Web3 social media has the potential to address the current issues with traditional social networking platforms and create a new ecosystem with the following benefits.

No third-party intervention

Earlier, most social media platforms misused the data and information provided by the users while registering on the platform. These platforms are likely to take advantage of the user’s trust as they sell their sensitive data to this-party advertisers to gain a high profit. Web3 Social networking prioritizes user safety and privacy by replacing centralized overseers with decentralized nodes and distributed storage networks.

High-level security

As traditional platforms are most prone to vulnerable cyber-attacks, improved security has become a major concern for web3 social networking. Web3 is a promising great solution to solve security issues. Blockchain-backed web3 technology ensures protection against cyber-attacks and data breaches and ensures maximum security by immutability and data encryption.

Improved content control

On traditional platforms, users do not have control over their own data as they agree to the “Privacy Policy” and “User Service Agreement” when registering their accounts. This allows the platform owner to delete any content or even entire accounts if they deem the content inappropriate. Web3 social networking helps users regain control over their data and content online. Their information can only be accessed by those whom they allow.

Verify content legitimacy

Web3 technologies offer potential solutions to the spread of fake news and unreliable information. This is achieved by implementing algorithms on the blockchain to verify the authenticity of user-generated content. The method has shown effectiveness in reducing the amount of online unreliable or malicious content. Apart from this, blockchain-linked payments are also rising. This approach is used to incentivize users to rank the authenticity of the content and ensure that only accurate information is disseminated.

In-app payments

Emerging social media platforms are now providing in-app payment facilities. But the users are hesitant to enter their financial information due to data scandals and security breaches on such platforms. Blockchain-based web3 offers a secure solution for in-app payments on social networking platforms. Web3 social networking facilitates smooth and protected in-app payments while offering the convenience of peer-to-peer payments through smart contracts.


As web3 continues to evolve and gain adoption, it will significantly impact how we use the internet and interact with each other. This will demand more and more web3 development companies to exist. The future for web3 and web3 development companies is promising. The incorporation of various web3 components, such as digital ledgers, NFTs, cryptocurrencies, and the metaverse, expands the scope of social media, creators and users. In short, web3 social networking will bring a significant shift toward a more user-focused and decentralized model.



About The Internet Of Things

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