What startups coming to SXSW 2016 can learn from Freda Kelly, the Beatles’ fan club manager about community building and engagement.

Way before the Internet and the Social Web as we know it today, Freda Kelly was helping to build a special community for a very loyal and dedicated group of fans for a new musical group called The Beatles.

Using common sense and lots of hard work, Freda spent eleven years with the group.

From the time they returned to Liverpool from Hamburg and went on to worldwide success and fame, and through their break up, there’s a lot you can learn from here in the video above.

If you’re a startup coming to SXSW 2016, start building your community and fan club now….

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