Brands No Longer Want Your Loyalty. Now They Want Your Love

For direct-to-consumer companies, a new paradigm was required to win over the “digital native.” Brick-and-mortar retailers should take notice.

Casper nap pillow. Photo: Casper

To keep reading this story, get the free app or log in.
Read the rest of this story with a free account.

You’ll also discover more fresh thinking personalized to your interests and can follow your favorite authors, publications, and topics.
Or, continue in mobile web
Already have an account? Sign in

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store