Unlocking Potential: 8 Ways a Journalist Can Elevate Your Design Team

Bavani Naidoo
AbsaDesign
Published in
3 min readOct 24, 2023
Dark green modern typewriter with a piece of paper in it that has the word “news” typed on it in typewriter font
Photo by Markus Winkler on Unsplash

Unlocking the Hidden Design Superpowers in Journalists

Attention design hiring managers, leads, and heads! This article is your exclusive guide, written by a journalist turned User Experience (UX) designer, offering insights into why journalists make stellar additions to your design team. For journalists considering a career shift, this piece will also help you discover how your skills align with the world of design.

In the fast-evolving landscape of UX design, journalists are often pigeonholed into the realm of UX writing. While there's no denying the importance of UX writing, journalists bring a diverse skill set that goes beyond crafting words.

This article showcases the breadth of talents journalists possess and, how much value those talents can add to almost all facets of the design process. Whether you're a hiring manager seeking the perfect candidate or a journalist contemplating a new career, read on to explore the synergies between journalism and UX design.

The 8 design superpowers of a journalist

  1. Masterful Storytellers:
    Journalists have an innate ability to tell compelling stories. They transition seamlessly into UX roles, such as designers, researchers, and writers, thanks to their knack for understanding audiences and crafting experiences that keep users engaged.

2. Thriving Under Deadlines:
Deadline pressure is a journalist's daily bread. As a result, they deliver wireframes and design solutions with the speed and precision of breaking news. Their ability to uncover the core of a story equips them to identify and address usability issues efficiently.

3. Interview Virtuosos:
User research becomes second nature for journalists. They conduct interviews like seasoned pros, extracting valuable user insights akin to interviewing a superstar. Users become VIPs in their hands, ensuring their voices are heard and integrated into designs.

4. Data Detectives:
Journalists are renowned for digging deep to unearth the truth. Their skills transfer seamlessly to data analysis, enabling them to glean meaningful insights from complex datasets—a skill invaluable in design decision-making.

5. The Iteration Champs:
Journalists embrace the iterative process, refining their work until it shines. Feedback fuels their relentless pursuit of perfection, ensuring your product evolves into a masterpiece, even in the earliest stages.

6. Empathy as Second Nature:
Journalists excel at making complex information understandable. In UX, they champion clarity, advocating for users and crafting delightful experiences that leave users as satisfied as readers finishing an exceptional article.

7. The 'Save the World' Complex:
Journalists are driven by a mission to deliver vital information and truth. This commitment extends seamlessly to UX, guaranteeing transparency and ethical considerations in design, with no room for deceptive practices.

8. And Yes, Writing:
Let's not forget their exceptional writing skills. Journalists transform microcopy and interface text, ensuring user interactions feel like friendly advice from a trusted friend, not impersonal instructions.

Design managers: take note

So, if you're on the lookout for an all-in-one package of sharp intellect, a master storyteller, and a perceptive researcher for your design team, look no further than a journalist! With their unique skill set, they'll make your users feel like they've stumbled upon the discovery of a lifetime with your product.!

Neon yellow light on a wall reading “we can be heroes just for one day”
Photo by Gabriel Bassino on Unsplash

Journalists: take your place

Journos, I trust I’ve managed to persuade you that your extraordinary abilities remain pertinent in a world where the future of work is rapidly evolving. As a former member of the underappreciated league, I never imagined my cape switch would pan out so well. But, having now listed and unpacked what our skillsets are and discovered how well they fit into the design matrix our place in this ever-evolving digital world is, kind of, assured!

Now, go forth and use those superpowers for good. You’re welcome for the pep talk ;)

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Bavani Naidoo
AbsaDesign

Journalist turned User Experience (UX) designer