Initial Concept Pitch

In recent years, studies are becoming increasingly stressful for children of all ages. Even students from primary school are feeling pressurized by school work at an age when they should be enjoying themselves, with anxious parents also exacerbating the issue.

Hence, our project aims to illustrate this social issue. While we know that it is not enough to change parents’ putting pressure on their children to excel academically with a series of photos, we want to encourage parents to take a step back and look at the pursuit of academic excellence from the perspective of a child.