Building Nationhood through Broadcast media in postcolonial India

Media and Culture have always grabbed the cores of recognition of almost 70% of the modern age discussion and have engendered themselves into becoming a monopoly of erudition in the coming times.

In its most direct understanding, the Merriam-Webster dictionary defines Postcolonialsim as: of, relating to, or being a time after colonialism

The Digital space has its own facets to that of good and bad and in the plethora of information that is available to humans, it gets exhaustive to choose from at a certain point. This is the exact point in focus for that of the media to undergo the filtration process and render its audience with what is important what isn’t. This again puts us into a fix as to who chooses the whole notion of ‘Important’?

Media Ethics and Yellow Journalism go hand in and no matter what at one point the power lies with those that have a voice. Althusser in his essay on power speaks of ISA and RSA and it is high time we present ourselves with the reality of Media and its personnel’s and figure out where do they belong?

Kripalani, in the essay relatively explains the sacral implications that went about in the history of Broadcast Media and the kind of feelings or understandings that the masses had and how did they perceive the idea of Radio and Television during Post Independence Era of India. India, after the 1947 Partition, acquired six of the nine existing AIR broadcasting stations built up by the British. The Ministry of Information and Broadcasting perceiving radio’s an incentive to the country, quickly introduced extra transmitters. A similar understanding is also penned down in the article The Radio and the Raj: Broadcasting in British India (1920–1940) by Alasdair Pinkerton.

In the midst of crisis, war, or catastrophic event, communicates by the Prime Minister had each ear in the country tuned to AIR. Music was and keeps on being a colossal piece of radio programming.

The first was the transmission of training programs through the Satellite Instructional Television Experiment (SITE) venture, utilizing a satellite given by NASA that included transmissions for essential and preprimary schools and on improving agrarian techniques for ranchers. It is hard to anticipate if the mix of government TV and private TV suppliers will accomplish the significant levels of country building accomplished in the past through government radio telecom.

In this pool of information, where have our opinions and viewpoints been heard and lost?. It doesn't just end with how we put to use what we know, the bigger picture here is how affirmative it is when another person perceives and how able is this individual in possessing the capabilities to perpetuate it.

A Normal day in the streets of Indian households
Photo by Annie Spratt on Unsplash

Furthermore, in dissecting this article Pinkerton, has actively penned down the relevance of BBC and its active engagement in the establishment of the England Empire’s Broadcast services, and how India watched the progress of the plan.

News and Media have been our cornerstone when it comes to retrieving and form of information, and we’ve always consumed it day in and day out. The area that needs reformation is what kind of consumers are we?

As Shakespeare puts it “O Brave New World”, which he was surely able to see, what is braveness we as individuals are willing to exhibit?. Do we wish to be Passive consumers of information or are we, active consumers?

It is not always about being Important or dismembering what is Important, but rather to spearhead the enigma of how something gets to be Important and how it does not.

Hope you enjoyed reading, do share your feedback and views on the same, you never know this could lead you to fresh ideas.

Until Next Time Folks!!



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