How to Become A Marketing Freelancer
Freelance digital marketing jobs are starting to become more and more common. But how do you become a digital marketing freelancer? Where do you learn the skills for a certain freelance job if you don’t know how to? This article will help to shed some light on the topic.
Becoming a freelance marketer
Becoming a freelance marketer isn’t as difficult as it might seem for some people. Some of these positions even offer free paid training and courses if you aren’t knowledgeable on a certain topic. But how do you become one? For starters, it would be a good idea to figure out what exactly you want to do. Maybe you want to do paid advertising for companies, or you
might want to do some content writing. Whatever it is, figure that out first before you do anything because it will make it easier in the long run. After you figure out what you plan to do you can look around for freelance job opportunities and sites. Like I mentioned before, some positions offer training so you don’t need to have knowledge ahead of time. But it is always recommended to do some courses or learn the position first so you have an easier time either getting hired or doing the job.
Once you find a position you might want to try for, you should try some online courses if you can. It’s not required, but it is always good to get some learning in before the job. Becoming a freelance marketer can be rewarding, but you still have to make sure you do good work so you’ll be recommended to other job opportunities or if you plan to start your own business.
Do you need a degree to become a freelance digital marketer?
Not all freelance digital marketing jobs require you to have a degree so you can get the position. In fact, a lot of them you can get just by having experience with the job. Of course, different companies and positions have their own requirements for hiring someone. But for the most part, there are other ways to get hired. Websites like GenM offer digital marketing apprenticeships you can add to your resume to showcase your experience. There are also freelance specific platforms like Upwork or Fiverr that allow you to do freelance work and earn a good portion of money. As time goes on, more and more positions will pop up asking for digital marketers and people won’t be required to have a degree, you just need experience. Whether you can show that off in a portfolio, a test, or a three month trial of some kind.
What is it like to be a freelance digital marketer?
Working as a freelance digital marketer can offer people different experiences and enjoyment. For starters, you are allowed to have multiple clients and work on different projects as long as you can keep up with the workload. Why does this matter? Compared to working a regular position, you might not have the time to work on different projects because of your hours or workload. But with a freelance position, usually, you have your own hours as long as the work is finished. Or you can have a more flexible schedule because your work will usually be remote work. This will allow you to plan your schedule more efficiently and handle more clients. You also get to have more work-from-home options when you do freelance work. Since you are an independent contractor, you get different benefits compared to working a normal position. Now, these benefits vary from the different platforms and people you work for and other positions might offer different things. But this gives you more of an option to pick the kind of workspace and hours you might want. Doing freelance digital marketing, you will often be at a computer a lot.
Since you’re going to be doing most of your work on a computer or phone, it helps to have a good computer and up-to-date phone you are comfortable with to get tasks done. This also leads to sitting for long hours at a time getting work done. So, that is also another thing to keep in mind when you look for work.
Conclusion
Freelance digital marketing is still evolving and changing every day. This is a growing space that needs continuous learning and management to keep up-to-date in this space. But it can also lead to a lot of networking opportunities and connections. Freelance digital marketing jobs aren’t always the first option of many college students and job seekers. But a lot more people are starting to see and understand how important these jobs are and what they can do for people. So what are you waiting for? Start your career today and join an apprenticeship on GenM to help with your learning and job experience!
