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Project Venkman to Launch Brand Loyalty and NFT Platforms on Acala; theCHIVE Set To Debut to 10 Million Monthly Users

Project Venkman, an e-commerce engagement solutions provider, is announcing Acala as its technology partner for launching a portfolio of brand engagement solutions using on-chain loyalty points and NFTs. Venkman and Acala’s partnership will begin with a loyalty and NFT platform built for Venkman’s first client, theCHIVE, and its 10 million monthly active users based primarily in the United States. theCHIVE has a robust e-commerce business, having generated over $400 million in revenue to date. Venkman and Acala will continue rolling out e-commerce engagement solutions to additional clients and brands over the coming months.

Venkman is coming off its recently announced launch, with the goal of rethinking how brands evolve outdated loyalty points models and drive consumer retention. The startup was co-founded by executives of theCHIVE, the online community known for irreverent content and merchandise partnerships with celebrities such as Bill Murray, Chris Farley, and John Daly.

Enterprise rewards programs, Venkman’s focus, have historically been deliberately opaque, deterring redemptions and undermining consumer engagement. Using emerging blockchain and NFT technologies, Project Venkman will provide businesses with branded community crypto tokens and treasury management tools to design incentive programs that are transparent and deliver users tangible rewards for their purchases. Project Venkman will also offer clients the ability to create digital collectable NFTs to integrate into community engagement programs.

Project Venkman selected Acala as its technology platform due to its compatibility with Ethereum technology, ability to customize for all of Venkman’s current and future client needs, low transaction costs, ability to perform at scale for millions users, and high performing engineering team. Acala’s network launch is expected in late 2021, and theCHIVE’s integrations will begin rolling out in the weeks following Acala’s launch.

In the coming months, theCHIVE members can expect to receive new digital wallets to earn community tokens and participate in its NFT offerings. Chive users will be able to accrue tokens for purchases, content uploads, comments or time on site, among other actions. Tokens can be redeemed for merchandise credit, access to exclusive sales or events, or digital rewards.

NFTs for Acala Crowdloan Participants

Venkman and theCHIVE will be launching their first major NFT drop in the very near future. Venkman and theCHIVE have dedicated 6 of the NFTs for randomly selected Acala Crowdloan participants in the first drop of 100 NFTS, and 25 allow list slots codes for the larger drop! All Acala crowdloan participants (exchange participants not eligible) with a registered email on the Acala newsletter are eligible. If you are selected, the Acala core team will contact you by email to collect your prize.

To stay updated on the launch of theCHIVE’s platform on Acala, as well as all other brands being launched by Venkman on Acala, join Acala’s newsletter.

To learn more about theCHIVE and join their community, visit


Project Venkman is an e-commerce engagement solutions platform helping brands reimagine how they acquire and retain customers. Leveraging emerging blockchain and NFT technologies, Project Venkman brings transparency to the historically opaque ecosystem of consumer rewards programs and enables brands to drive customer acquisition and retention. To learn more about Project Venkman and how we can empower your brand, visit us at

Media Contact:

Debora Lima


Acala is an Ethereum-compatible smart contract platform optimized for DeFi and scaling DApps to Polkadot. The blockchain has built-in DeFi protocols for application developers to leverage, including a decentralized stablecoin (Acala Dollar — aUSD), a trustless staking derivatives (liquid DOT — LDOT), and a decentralized exchange.

Acala was founded in Oct 2019, has received several Web3 Foundation grants, has backing from Coinbase Ventures, Pantera Capital, Polychain Capital, Digital Currency Group, Arrington XRP Capital, and other top firms, and has a distributed team in New Zealand, China, Europe, South America, and the United States.

Media Contact:

Dan Reecer



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Dan Reecer

Chief Growth Officer @ Acala and Karura. Previously launched Polkadot and Kusama @ Web3 Foundation.