Image for post
Image for post

Acast acquires RadioPublic

Acast: For The Stories.
Feb 19 · 3 min read

Podcast giant expands US footprint by acquiring podcasting company

Podcast giant Acast today announces the acquisition of RadioPublic, a US podcast technology start-up founded in Boston, Massachusetts.

The acquisition will boost Acast’s presence in the US and further develop its word class tools and talent. RadioPublic’s Listener Relationship Management platform, which allows podcasters to foster even deeper relationships with fans, is at the heart of the acquisition.

The deal comes off the back of several important moves for Acast in the Americas, including its recent collaboration with leading membership platform Patreon — which enables podcasters on the platform to distribute private, patron-only content to their listeners’ podcast app of choice — as well as the hiring of Heather Gordon as its new managing director for Canada, and the launch of Acast in Mexico last year.

Leandro Saucedo, Acast’s Chief Business and Strategy Officer said: “The acquisition of RadioPublic is fundamentally a partnership of values. We both firmly believe in the open ecosystem of podcasting and have a shared commitment to aid listener discovery and support all creators.

“We’re impressed by what RadioPublic has achieved and we believe that now — as podcasting is gaining more momentum than ever before — is the ideal time to bring RadioPublic’s talented team and company missions into the Acast fold. This deal continues our quest to support all audio storytellers around the world, giving their stories the audience they deserve.”

Along with a suite of industry-leading tools including the Listener Relationship Management platform — which helps podcasters identify potential new listeners, gain interest in their shows, and connect with fans — the acquisition also sees RadioPublic co-founders Chris Quamme Rhoden (CTO) and Matt MacDonald (Chief Product Officer) join the Acast team. Co-founder and CEO Jake Shapiro has joined Apple Podcasts as Head of Creator Partnerships.

Chris and Matt have more than a decade’s experience in podcasting as part of PRX’s pioneering tech team, where they helped build the first generation of podcast listening apps for This American Life and WNYC. At RadioPublic, Matt and Chris led the development of the innovative suite of Listener Relationship Management platform products including Podsites, HearMarks, PodPass, and RadioPublic’s popular web embed player, iOS, and Android apps.

MacDonald added: “I’m thrilled to scale up how we’ve helped podcasters grow their audience and make more money now that we’re working with the talented, global team at Acast. There’s such strong alignment between the Acast and RadioPublic philosophies in our mutual support for — and belief in — a financially healthy, robust, open podcast marketplace. It’s exciting to think about bringing our insights and growth marketing tools to a large community of global podcasters.”

RadioPublic was launched in 2016 with backing from a range of institutional and strategic investors, including Project 11, The New York Times, TechNexus, Automattic, Bose, GBH, American Public Media, PRX, and the Knight Foundation. The acquisition will not affect RadioPublic operationally and it will remain functional without change.

Acast

For The Stories.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store