Acast adds PBS NewsHour to its network of partners for podcast monetization

Podcast giant Acast has added PBS NewsHour, the nightly news broadcast on PBS and digital reporting operation, to its network of publisher partners. Acast will enable the organization to monetize podcast programming, allowing for select shows from its roster to support sponsorships.

PBS NewsHour’s portfolio of podcasts consists of 14 series, including its original podcast series Broken Justice and The Last Continent, as well as ongoing series including Politics Monday, Brief but Spectacular, Shields & Brooks, and PBS NewsHour, its eponymous podcast of the daily news broadcast in totality.

“We’re thrilled to partner with Acast to expand the reach of NewsHour’s growing podcast offerings,” said Nick Massella, PBS NewsHour’s senior director of brand strategy and communications. “We’ve seen significant audience growth of our audio programming in recent years and look forward to furthering our reach and monetizing our audio offerings as part of the Acast network.”

Acast invented dynamic ad insertion technology in podcasting — which allows for the delivery of timely, contextualized podcast ads specific to listeners across any device or platform — and is pioneering an automated podcast ad buying solution.

“What makes this partnership so exciting is that PBS NewsHour is among the most storied, trusted brands in news, and their team is expanding and diversifying their reach in a fresh, compelling way through podcasting,” said Veronika Taylor, director of US content at Acast. “We’re proud to enable them and other public broadcasting organizations to monetize their powerful programming in a way that honors their guidelines and unique needs.”

PBS NewsHour is the latest of Acast’s public broadcasting partners worldwide, joining the BBC, of the United Kingdom; the CBC, of Canada; and Radio New Zealand.