The Guilty Feminist joins the Acast Creator Network
Comedian and writer Deborah Frances-White, and her award-winning podcast, sign deal — with plans to launch brand new podcast IPs exclusively with Acast
Acast, the creator-first podcast company, has signed Deborah Frances-White’s hilarious, award-winning podcast The Guilty Feminist to the Acast Creator Network. Winner of Pod Bible’s ‘Best Lifestyle and Culture Podcast’ 2019, and gold winner at the British Podcast Awards 2020, The Guilty Feminist will now be hosted, distributed and monetised by Acast.
The exclusive partnership will also see Acast support the launch of a slate of brand new podcasts from the house of The Guilty Feminist later this year. Planned shows will appeal to a similar audience as The Guilty Feminist, with three podcasts already in development spanning British politics, in-depth investigations on current affairs, and live comedy — the latter featuring a host of stand-ups acts who’ll be very familiar to The Guilty Feminist’s regular listeners.
UTA represents Deborah Frances-White and brokered the exclusive partnership deal with Acast.
Deborah’s inimitable delivery has helped the podcast amass more than 90 million listens, and has cemented her as one of the UK’s foremost voices in conversations around feminism. Recorded in front of a live audience each week, The Guilty Feminist tackles topics as wide-ranging as money management and mental health, with high-profile guests from the worlds of TV, comedy and journalism lending a hand — including the likes of Phoebe Waller-Bridge, Yomi Adegoke and Eddie Izzard.
As part of the Acast Creator Network, The Guilty Feminst’s revenue, and those of its new launches, will be strengthened by Acast’s range of monetisation options — which include premium ad products available exclusively via the Acast Marketplace, branded content and the option of fan-supported revenue streams through Acast+.
Acast’s podcast team will help Deborah expand The Guilty Feminist’s audience and bring listeners to her planned new shows, with Acast’s commitment to open podcasting meaning they’ll remain available to listen to globally across all podcast listening platforms.
Deborah Frances-White, host of The Guilty Feminist, said: “There’s never been a more thrilling, vibrant, animated time for feminism. It is such a joy and a privilege to be at the beating heart of such an electric movement — co-creating a funny, entertaining forum for new ideas, sparky conversations and productive action, with a tone that welcomes imperfect feminists everywhere.
“Gloria Steinem says, ‘a movement has to be moving somewhere’. With the wonderful people at Acast putting their gas in our tank, who knows how far and fast we can go? They’ve really helped us keep the podcast free for anyone in the world to listen to, while enabling us to pay our guests and contributors — as well as expand our podcast house — and I can’t wait to discover what we will build together.”
Clarissa Pabi, Acast’s Senior Content Development Manager, UK, said: “Deborah is an incomparable voice in podcasting and comedy. She’s worked so hard to create a safe and brave space for honest feminist conversations, and to nurture a community of loyal, engaged listeners — and we believe the stories she shares should be heard by people the world over.
“Working with Deborah and her team, and helping to launch a slate of new shows over the coming months, makes this a dream partnership.”
Shelby Schenkman, Emerging Platforms Agent at UTA, said: “Deborah’s podcast, The Guilty Feminist, is adored by its fans and has enjoyed millions of listeners over the years — thanks to this partnership with Acast, we’re confident we can build on that success and make a splash on a global scale.”
For brands and advertisers looking to work with The Guilty Feminist podcast, opportunities are available exclusively through the Acast Marketplace.
