The Tommy, Hector and Laurita Podcast offers fans bonus episodes and ad-free streams with podcast subscriptions through Acast+
Ireland’s much-loved comedy and conversation podcast turns listeners into membership subscribers
Fans of Ireland’s favourite podcast, The Tommy, Hector and Laurita Podcast, are signing up in their thousands to the show’s new Acast+ offering. Newly launched membership tiers give listeners access to an ad-free version of the show, plus exclusive weekly bonus content that can only be heard by paying subscribers.
The Tommy, Hector and Laurita Podcast, which launched in September 2020, has already had seven million listens across 175 countries, and is seeing huge success in turning listeners into subscribers since introducing Acast+. In May 2021, the show saw a 59% increase in monthly revenue as fans subscribed to its membership tiers in their droves.
Paying subscribers receive access to join Tommy, Hector and Laurita in the Hen House not once but twice a week, with a bonus episode published each Monday alongside the usual free Thursday episode — which subscribers get ad-free.
“Acast+ has given us a unique opportunity to offer our listeners, both home and abroad, access to additional exclusive content,” said Tommy, Hector & Laurita.
What Acast+ offers
Acast+, a subscription service from the podcast company Acast, allows listeners to financially support their favorite podcasts while getting exclusive access to special perks, such as bonus content, ad-free listening, early access to new episodes, and more.
Once a listener signs up on Acast+, they can access their subscriber-only content within the podcast listening app of their choice — including Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Overcast, Pocket Casts, and nearly all other players.
Jennifer Dollard, Content Director, Acast Ireland, said: “During the Acast+ beta, Ireland has been one of the most successful markets for adoption of podcast subscriptions, with dedicated, engaged fans wanting to support and get even more content from their favourite shows including Tommy, Hector and Laurita, and The Irish History Podcast.
“On average, our beta partners are seeing a 20% revenue boost since introducing Acast+, but THL have clearly smashed this benchmark thanks to the hugely loyal and passionate fanbase they’ve worked so hard to build. We’ve also seen that shows offering meaningful bonus content — fully produced, well-formatted episodes, at least bi-weekly — are performing 150% better than those only providing ad-free content.”
Listeners can become members of The Tommy, Hector and Laurita Podcast today here. They can subscribe to ad-free streams for €3/month, or to both ad-free streams and bonus weekly episodes for €7/month.
For podcasters interested in setting up Acast+, head to acast.com/acastplus for more information.
