Introducing the Qualtrics + Accel Millennial Series

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Qualtrics and Accel have come together to survey over 8,000 millennials, Gen Xers and boomers worldwide to deepen our understanding on generational views across a wide range of topics.

It’s well documented that millennials overtook baby boomers as the largest living generation in the United States this year. It’s also “probably one of the most studied generations to date” — so much so that there’s a constant stream of findings about millennials and the upcoming presidential election. And plenty of data about what millennials think about careers and jobs, or even the best places for millennials to work.

All this data is useful, but it’s also inconclusive. For example, when Brian O’Malley — a partner at Accel — spent some time looking at some data, he found that the data didn’t really conform to popular perceptions about millennials. The best way to sort through the discrepancies in third-party data? To conduct some primary research.

So as two organizations that believe in the power of primary research to gain insights into topics and trends, Qualtrics and Accel have come together to survey over 8,000 millennials, Gen Xers and boomers worldwide to deepen our understanding on generational views across a wide range of topics.

We’re releasing a series of 13 eBooks and infographics over the coming weeks on our findings because we think it might be broadly useful. It’s worth noting that we don’t want to represent these findings as authoritative. It’s really meant to complement existing third-party research. As such, we encourage all organizations to conduct primary research to deepen their own understanding of the topics that matter most to them.

In the coming weeks, we’ll share findings on attitudes towards money, technology, the workplace and more, like:

Money: 46% of millennials say they carry credit card debt of $10,000 or more. While the majority want to buy homes and cars, this debt is holding them back.
Relationship with technology: 53% wake up to check their phones at least once per night.
Future: 41% of millennials believe we will colonize Mars in their lifetime.

Today, we’re releasing the first eBook — “Millennials and Women in Leadership.”

As millennials continue to advance in their careers, an entire generation is poised to enter new leadership roles, and many of these roles will be filled by women. With this U.S. presidential election, America is preparing to potentially welcome its first female president.

So it’s a perfect time to explore an important question: How do millennials view women in leadership roles? Will this be the generation that creates more equality between the sexes?

The research showed most millennials, Gen Xers and boomers say men and women are equally effective leaders. But millennials are more inclined to say women are better leaders than preceding generations. Some other findings:

66% of millennial women and 72% of millennial men prefer to work with people of their own gender.
Only 41% of millennial women believe that men and women are judged by the same criteria in the workplace.
More millennial men (33%) than women (21%) have felt frequently discriminated against at work because of their gender.

Issue #01 is available here at www.qualtrics.com/millennials. You can also scroll through the slides below.