Event Ticketing Systems and Why You Need One
That’s where an event ticketing system comes in to play. If you’re hosting an event that’s open to the public, selling tickets to your customers is one of the most important steps in the pre-event phase. Event ticketing systems can help you reach more people, assist with marketing efforts, facilitate event registration and payment, and ultimately increase ticket sales.
We’ve compiled this guide to event ticketing systems in order to provide you with an overview of what they are and how they work, as well as some of the advantages and disadvantages of using them.
What Are Online Ticketing Systems?
Online event ticketing systems are, quite simply, platforms that allow you to sell your event tickets online. They are incredibly useful when organizing events that require ticket sales because they help streamline the process and offer many different tools in one place: they’re your one-stop-shop ticketing solution.
Even if you’re not tech-savvy, there’s no need to be intimidated; you don’t need any technical knowledge to implement a ticketing system and start reaping the benefits!
Using a ticketing software, you’ll be able to create a dedicated ticketing website/page for your event, select different ticket types to sell (general admission, VIP, etc.), set the ticket price and payment options, get real-time sales performance data, and much more.
Let’s take a closer look at some of the pros and cons of using event ticketing systems and why you should definitely consider using one for your next event.
Pros of Using Ticketing Systems
There are many significant advantages to using event ticketing software:
Real-Time Data Analytics
Online ticketing systems also offer valuable analytics and data collection tools. You’ll be able to track your ticket sales and registrations as well as gather information about your attendees that can help inform your future sales and event marketing strategies.
Seamless Event Check-In
The software also facilitates onsite sales by integrating with the platform and the check-in app, and includes a seating chart option for guests to select and reserve seating ahead of time.
Going completely digital with a ticketing platform eliminates the need for a will call or box office, which increases efficiency and overall customer satisfaction.
Data Collection
Having a central source of truth for all of your event data will make everything from keeping track of refunds, post event accounting, and performance to promotion of your next event much easier. Anyone on your staff who you share access with will have the ability to run their own reports.
Customer Service
Most ticketing software offers customer service, which is invaluable as you navigate this new platform. The customer service experience may include online and phone support during the ticket selling process and can also involve onsite customer support in certain cases. This will help you make the most of the ticketing tools at your disposal and learn something new while you’re at it.
Cons of Using Ticketing Systems
As all event professionals know, no system is perfect and there are a few minor drawbacks that need to be considered before using an event ticketing platform.
Customization
While some providers allow you to create completely customized pages for your events including branding and logos, others have more rigid templates preventing you from fully customizing or branding your event.
This may not be an issue for some events and some event organizers but given that branding and marketing are vital parts of the ticket-selling process, it is important to consider customization when choosing an event ticketing platform.
Using event ticketing software for your next event will make ticket sales, registration, and the event check-in process more efficient. This increased efficiency will not only benefit you, but it will benefit ticket buyers and event operations as a whole.
Originally published at https://www.accelevents.com on July 16, 2019.
