5 Tips to Increase Revenue for Your Restaurant

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Accounteer
Published in
3 min readNov 9, 2017

Today, customers have numerous restaurant options like super markets and convenience stores that offer meals, meal-kits and more thereby resulting in increased competition. This makes it mandatory for restaurant owners to think of strategies that can increase sales which will eventually boost revenue in a long run. In recent times customers are price sensitive therefore, it is important to set price bearing that in mind. With these, you can inflate prices slowly and on regular basis over a certain period of time to match rising costs. It can be done in such a way it does not appear as a stock to your customers.

Therefore, the following are Five(5) Tips to Increase Revenue for your Restaurant.

Accentuate Upselling/ Simplify Your Menu

Customers do not like to spend large amount of time trying to figure out what they want from the Menu list therefore, it needs to be short and concise. You can recognize your top-performing salespeople and have them train to mentor other staff. Such small changes help you boost sales for your restaurants. You can also use different sales strategy to increase sells by using a box or typography to catch their attention and also emphasizing the important dishes can also be helpful.

Communicate and Train your Employees

Let your employees know what are the vision and mission, sales update, performance objectives and its aim to drive customer’s satisfaction through effective communication so they are able to reciprocate accordingly. As a restaurant, company value and corporate image is highly dependent on employees performance. Therefore, employee performance plays a significant role in increasing sales that further leads customer repeat patronage and boost revenue. Therefore, effective communication with employees is a must in order to increase revenues.

Social Media As a Platform For Marketing

Restaurant should also focus its attention to social media platform such as company website, App, Facebook, Instagram etc, as means to increase sales in return revenue. As people live and die by their smartphones, that’s the vocal point you are required to be present. In recent time, customers prefer takeaway/ delivery. Certain keywords are used to attract customers such as ‘fresh, locally produced/sourced, whole grain, organic or all-natural’. And also, involvement in social responsibility goes a long way to attract customers, when your restaurant supports a local event, sport, health care, drainage system you can post photos online.

Technology (Automation)

With the use of MPOS, Technology, does make a difference. National Restaurant Association’s research states that technology), does play a significant role in attracting more and new customers for any restaurant. An avenue to make ordering easier and convenient for customers will increase sales and also boost revenue.

Offer Special Treaties and Coupons

Events such as promo day, Black Friday etc, make customers feel special. Offering coupons or discounting items in return for filling a survey off/online, good gestures goes a long way to retain and attract new and existing customers .

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