Our Team’s Top 5 Projects of 2023
By Megan Landry
As we cross the halfway mark of a busy 2024, we wanted to pause and reflect back on our favourite projects, so we surveyed our staff to compile this list of our top 5 projects from the last year.
(1) 100TH ANNIVERSARY — ROYAL CANADIAN AIR FORCE
In celebration of its 100th anniversary, the Royal Canadian Air Force (RCAF) hired Accurate to build a sleek website and marketing partnership based on the branding we designed for the event a year prior, including logos, web assets, social media posts, merchandise, and a promotional video.
In 2022, our video team spent a few days at the YOW airport, filming crew and pilots alongside some iconic Canadian aircraft in a private hangar — a rare and unforgettable experience!
The new website features a 100-year timeline of national events and aviation milestones across Canadian history, spanning from the early 1900s to the present.
April 1st, 2024, marks the official centennial commemoration, and the festivities will continue to roll out through the year.
Our team conducted a full rebrand and creative overhaul for Cerio — formerly Rockport Network. This included a sleek new name, company identity, colour palette, logo, website, and overall look and feel to resonate with their new audience and vision.
Adapting from traditional “old school” hardware products to cloud-based “new school” software platforms, we departed from the original black-and-orange branding and introduced a new forward-thinking purple theme to underscore Cerio’s transformative shift from the physical computing market to the AI and Cloud era of data centre management.
(3) YOUTH VISION CAMPAIGN — OTTAWA PUBLIC HEALTH
In 2019–2020, we led a province-wide vision testing campaign and produced an accompanying suite of multilingual products for Ottawa Public Health (OPH). These products were aimed at educating parents on the importance of early detection, diagnosis, and prevention of blindness and other vision problems in Ottawa’s youth.
The bright, angular design centred on an in-house editorial photoshoot with two young models. From this shoot, we created a trifold brochure, a traditional mail piece, a series of social media assets, and a landing page with various web assets.
In 2023, we refreshed the series of public products with an updated colour scheme and two new indigenous models.
(4) EMERGENCY PREPAREDNESS / HYDRO OTTAWA
Upon the coattails of a heavy-hitting wind storm that rocked the Ottawa area and left thousands without power for several days, Hydro Ottawa rolled out a series of Emergency Preparedness communications pieces with our help.
We designed two public-facing infographics that evolved into two animated PSA-style videos with the same creative assets. The first educated families and homeowners on storm preparation and precautions that can be arranged for long-term power outages, and the second outlined citywide restoration processes based on a 6-step priority hierarchy.
(5) BIODIVERSITY STRATEGY / ONTARIO MINISTRY OF NATURAL RESOURCES AND FORESTRY
The Ontario Biodiversity Strategy (OBS) was initiated to guide conservation efforts across the province, promote actions that will benefit biodiversity, address client change, improve human health, support our economy, and strengthen our communities with a focus on indigenous perspectives and leadership.
“What a difference some colour choices and a few graphic elements can make” — Client
We introduced a light and fresh colour palette with some fun line-work illustrations and relevant photography that carried over into the website we laid out, providing a seamless and engaging experience for users.
