Entering the era of customer obsession— key takeaways from Adobe Summit Las Vegas

Diana Daia
Apr 5, 2019 · 4 min read
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Shantanu Narayen, CEO Adobe

Nearly 20.000 attendees met in Las Vegas for this year’s Adobe Summit to stay in tune with an evolving marketplace and make meaningful connections. Even for Vegas, that’s a lot of people. One prevailing question joined us all: how do we unlock the power of technology to create more value and build stronger relationships with customers? Here’s what I found out at the conference.

From customer-driven to customer-obsessed

“Retention is the new growth” — Shantanu Narayen, CEO Adobe

But how do brands do that? Here are 3 key insights from Adobe Summit speakers:

1. Leverage technology with customers in mind

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Hubert Joly, CEO Best Buy

“We used to blast one email to everyone, we now send 40 million versions of that” Hubert Joly, CEO Best Buy

2. Build a strong data foundation

“If we make a mistake and we don’t fix it, our renewal rates go down within one hour. Our target groups don’t have the patience nor time to wait! — Dan Rosensweig, CEO Chegg.com

3. Exceed your customers’ expectations

“Nobody wants to be sold to, as human beings, we all want to be engaged with” — Steve Lucas, Digital Experience, Adobe (former CEO at Marketo, an Adobe Company)

“Not content that delights, but content that helps users” — Elise Hahn, Sr. Content Architect, Adobe

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See you at Adobe Summit 2019?

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Diana Daia

Written by

Content strategist with a growth mindset and no-nonsense approach I Head of Content at Accutics I https://www.linkedin.com/in/dianadaia/

Accutics Industry Insights

Stay ahead of the curve with the latest in marketing and web analytics.

Diana Daia

Written by

Content strategist with a growth mindset and no-nonsense approach I Head of Content at Accutics I https://www.linkedin.com/in/dianadaia/

Accutics Industry Insights

Stay ahead of the curve with the latest in marketing and web analytics.

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