Why Bad Boys Are so Attractive, According to Science

This is why women fall for douchebags.

Robin and Barney, How I Met Your Mother

In popular culture, the Bad Boy is an archetype as old as the story of Don Juan, a fictional Spanish libertine who seduced women as a way of life.

Over decades, several popular figures took advantage of the Bad Boy label to make a name for themselves. From Elvis Presley and James Dean…