Kunal Arora
Dec 30, 2017 · 2 min read

For this industry veteran, nothing excites them more than being able to offer better services to their far reaching clientele.

The year 2017 has seen the group break through frontiers as they struggle to survive amid the cut throat competition in the printing niche.

But with a firm resolve to remain relevant and outperform their competition, they have stopped at nothing to offer better services.

The close of the year has seen them acquire a 4 color offset printer that will transform their business process entirely.

4 color printing is a system where a colored image is separated into four distinct colors that constitute the image: Magenta, cyan, yellow and black which is abbreviated as CMYK. The separation is done digitally with the use of filters and screens. The images are transferred to printing plates and printed sequentially on a printing press.

Offset printing is significantly cheaper than digital or toner based printing for large quantity runs.

It has been determined that the use of color in prints increases readership by about 40%. A separate study showed a 65% increase in retention rates when print is in color as opposed to black and white. For someone who is in business, it is important to have both a good readership and increased retention rates for your prints. Prints are key advertisement channels.

As a 21st century business, you cannot go wrong on your prints and expect to survive the cut throat competition that is present. To establish your brand, you need to stand out from the competition with recognizable prints and colors. Your prints need to be credible, tangible, notable, engaging and memorable. That is why you need to partner with a printer who understands your needs and has the capacity to deliver on the promise.

The Acots group is one such forward thinking company that can propel you to the next level of brand recognition. With a vision to meet customer needs in the best way possible, they have positioned themselves as the next generation printer that is modern, efficient and affordable.

This new 4 color automatic off set printer presents unmatched printing capabilities. It will enable them to handle virtually any printing needs that your company may have. They have a team of highly skilled designers who will come up with unique concepts that will make your brand stand out!

acots

Acots group is a global enterprise, headquartered in India, comprising of 5 independent operating companies.

Kunal Arora

Written by

The misfit. The rebel. The troublemaker

acots

acots

Acots group is a global enterprise, headquartered in India, comprising of 5 independent operating companies.

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