Awesome! 3 App Promotion Tricks - Get 50% More App Downloads in 2 Weeks
App creation is indeed a tough task but promoting your app to the right audience is also important. Most of the app fails due to bad promotion or improper advertising. Somehow, newbie app owners get into the app creation but not acquainted about the app promotion methods.
The word “App promotion” is curating a story in mind, one has to hire a marketing agency and pay a handsome amount to have a winsome application. This will increase the overall budget of an application. This persona blocks many stakeholders to promote their app.
App promotion or any kind of promotion never intend to invest huge money. There are many types of promotional method which demand only skills and not affects on pockets.
“If you’re not using mobile marketing to attract new customers to your business, don’t worry your competitors are already using it and are getting those customers instead.”
- Jamie Turner
In this post, I am going to share some mindblowing mobile app promotion tricks on behalf of my personal experience. On the failure of my first application, I took a charge to investigate the actual reason. From app design to development, everything seemed well crafted but…
What I completely missed in the phase of my first application launching was to ignoring the app promotion. I research on the same topic about how app promotion can help in app downloads, how to reduce the app promotion cost, which is the best app promotion tricks/methods.
According to my personal experience, I tested several methods on my dead app and found 50% increment of app download in just 2 weeks. For me, App promotion is not rocket science so everyone can perform the basics of promotion without hiring a PR agency.
Top 3 App Promotion Methods (don’t require any outsourcing)
There are several app promotion methods which are guaranteed result driven but they also increase the overall cost. If one can afford the extra budgets or achieve funding from the angel investors, in that case just skip this method and hire a reputed digital marketing agency.
On the other hand, if you have tight budgets but still wants to try for app promotion, then keep reading and follow these methods. Believe me, it works. App promotion is nothing but a concocting way to hit the target. To achieve the unachievable.
App Store Optimization:
How can someone ignores or unfamiliar with the ASO? For those who don’t acquaint about the ASO, it is similar to the SEO (search engine optimization) but for the mobile application. App store optimization is a technique to elevate any app rank closer to the top in the relevant app store.
It is a contradiction that ASO is only valid for the Apple App Store due to its name App Store Optimization, but it is not correct this method is applicable for both Google play store and Apple App Store (any app store).
For better use of ASO, first, try to investigate the appropriate keywords related to the app and topic/idea. For finding the right keywords, there are many good keyword research tools but Google Keyword Planner is my personal favorite.
To make the best out of ASO, kindly follow these steps
- Add a catchy Keyword in the Title.
- App Description must contain Keywords.
- Use attractive & appealing Screenshots.
- Insert informative Video in the screenshots.
- Identify the Audience by App Store analytic.
- Insist and encourage users for positive reviews.
- Try to design a brand identity for App(Icon, Color).
App store optimization always beneficial to the app, so prepare your kit and jump on the bandwagon. Keep the focus on the ASO and turn the table to increase app downloads. ASO will help your app ranking and downloads directly. Also, read this blog post for depth detail on ASO.
Make It Social:
Social Media Platforms are just waving all around, may you love social media or hate, but can’t ignore this powerful platform. We are living in an era where Facebook Live is more valuable than newspapers. Being active on social media is your choice but addressing your app on a social platform is a must.
By discussing social media doesn’t only mean the advertisement. Yah! it is also a part but I am meant to be in a unique way. This strategy does not require to finish the project, you can start building app branding on social media at the initial of the app creation.
So, create app branding page for a platform like Facebook, Twitter, YouTube and so on. Creating a business page on social media doesn’t mean all set, you have to keep posting regularly so your audience engages with you.
In concise, follow these easy steps to hit the pro level of marketing.
- Create a business page on social media (FB, Twitter, LinkedIn)
- Keep Posting engaging & appealing content.
- Try to share app features, update, launching date, etc with users.
- Facebook marketing is the best marketing tools, so use it wisely.
- Create an informational video in advertisement format.
- Stay active on Social media, even after the app launch or success.
Creating a video for marketing purpose is one of the best moves. People are love to watch video content, so prepare an engaging video(teaser) that describes everything about your application, also tell people how your app will resolve the issues.
For quality video creation, either you can help from the video making agency or create from yourself. There are several web portal for stock videos (royalty-free) such as Envato, Pixel, Pixabay and so on.
Content Marketing is Lit:
We heard thousand of times “Content is King”, but only smart marketers get the best out of it. Try to create content according to your audience in the form of diverse content methods.
There are several kinds of content creation methods such as Blog writing, Press release, Video content, Infographic, and so on. Try to create rich content according to your targeting audience.
Content marketing is one of the most effective ways to promote your business online — but only when it’s done right.
- John Rampton
Find PR firms and blog authors to curate the best content that surely works for your application. If you are content curator then it will best of both worlds. For making the best content, keep the market research for what your audience looking for, competition, app category, and so on.
There are several popular blogs which accept the guest post, so all you have to do is search for blogs for relevant app. Here a trick, search “App category submit article” or “App category submit a guest post”.
By searching this way, it’s easy to find out the right blogs. Also, Check Domain Authority before guest posting on any blog, content on high DA websites always revert good.
Conclusion:
While wrapping up, we can admit that app downloads can increase by such app promotion methods. These app promotion methods are important for newbie app owners. Instead of looking for any digital marketing firm, try to follow these three tricks.
We discussed App Store optimization, Content marketing, and digital marketing to achieve ample app downloads in minimal time. Hitting the first app on the success is quite tough but following the above tips, you can make it.
If one of you are creating the app first time or have dreamed for the same then you must take advice from the expert. Acquaint SoftTech is the best choice for your dream app development partner, we are leading Mobile Application Development Company USA with having experience of decoding complex ideas into the next-gen application.
