Success Mantra: Untold Stories of Popular Mobile Application

Ahmed Ginani
Acquaint SoftTech
Published in
6 min readAug 22, 2019
Acquaint SoftTech

Want to know how to create a successful app in the first attempt? Creating a winsome app is not rocket science but still, it sounds like a mysterious theory. The market research is a first and last straw to make headway.

There is a story behind every popular application that recites how the ideation makes its way, untold stories of sleepless nights, an untold story that inspires the newbie app owners… This article brings the same insight for you.

To dive into the depth, we have to discuss the most popular app according to different app store categories. If we talk about the most downloaded app category then the Gaming app leads the race. According to the Statista Gaming app are 24% of total apps, business or utility apps combine scores 10%. The entertainment and communication apps are beneath in the list position.

It is challenging for every app to sustain in the crowded app store. To decode complex ideas into a winsome app simply means striving efforts, dedication, market research, and revering to targeting audiences. Meanwhile, It always tough to craft an application loved and celebrated by millions of users and stand out with unique features.

Untold Stories of Popular Mobile Application For Newbie App Owners

Instagram:

Instagram was not a first or last photo-sharing app, but it is still stand alone without stumbling at any time. Instagram first shaped as “Burbn” which was a check-in app but later on, the founders realized that most users were only using it to take photos.

The Burbn app was similar to the popular app of that time called Foursquare. Later on, both founders decided to reshaped the app into solely photosharing app called Instagram. There is another story behind the name Instagram, it is a combination of “Instant Camera” and “Telegram”.

Actually, the Burbn app did not reach the expectation, it was stumbles on the app store. Instead of afraid from the failure the founders decided to learn from it… They started taking feedback from their users, jot down every single feature that can improve the app. After lots of brainstorming, the idea for Instagram was born. Hard work paid off and Instagram went viral from the first week of its launch.

“It helps to see the world through a different lens, and that’s what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens”. — Kevin Systrom

The success behind the 1 million users’s in just 2 months because of the striving efforts of the founders. They were attentive and careful while working on feedback from the audience. Users cherished its smooth filters and marvelous sharing capability. After 2 years of instant success, it was bought by Facebook for $1 billion.

What To Learn From The Instagram:

  • It’s ok to move on from the “Dream Idea”.
  • Take Feedback seriously for improvement.
  • Failure is just another path to success.

Facebook:

Source: Facebook Official

Facebook is the most loved social networking platform, having 1 billion monthly active users.

Mark Zuckerberg founded Facebook that first known as TheFaceBook and built only for a closed group. Mark Zuckerberg is the youngest billionaire on the planet who dare to compete with Orkut.

Orkut was a popular social networking website in 2008, owned by Google. It was tough to challenge Orkut but Facebook created history by creating a simple web design that appeals to the users. The story behind instant success always narrated as the luck but it is not the same as it seems.

Zuckerberg first developed a site called FaceMash at Harvard University. During the development, he hacked the database of the university to pick the photos of students. The FaceMash website was an instant hit in the students. Later on, Zuckerberg worked on several other websites and decided to create a social networking site called FaceBook.

“When Facebook was getting started, nothing used real identity — everything was anonymous or pseudonymous — and I thought that real identity should play a bigger part than it did”. — Mark Zuckerberg

In 2004, Zuckerberg registered a domain name as TheFaceBook.com that worked only in the Harvard. Later on, Facebook launched globally with the surprisingly ruining the monopoly of Orkut. The simplest design and less color was the reason behind the facebook success story. The early-stage success never misleads the founder.

What To Learn From Facebook:

  • Cut-throat competition is just a myth, Orkut shut down after FB popularity.
  • Effective but simple design always win over the fancy & bloated design.
  • Any product that claims for resolving the issues always gets successful.

Prisma & Face App

Prisma and Face App share the same success stories for their own time. Prisma app launched in 2016, while Face app released in 2017. Both apps couldn’t make any instant success but they surprisingly go viral by single features.

The Art filters and paint filters elevate Prisma app popularity. Face App introduced it’s latest features in 2019 related to the age filters. The AI-based age filters allow users to transform a face to make it smile, look younger, look older or change the gender.

The unique filters(features) got the attention and boost the Prisma & Face app downloads. It shows if any app offers any kind of unique features compatible with advanced technology, then users will love it for sure. There are thousands of camera and image editing apps but Prizma and Face App caters something unique and sustain in the market.

What To Learn From Prisma & Face App:

  • The 80–20 rule is the real reward, Try to identify your USP.
  • Keep experimenting with new features to attract the audience.
  • A single feature can bring the viral factor, find out that spark.

Uber

Uber is the most popular app for a cab booking and travel arrangments. We can consider it as the first successful app in the particular app category. Uber was founded by Travis Kalanick and Garrett Camp in 2008, with a vision to find a cab while exploring the city of Paris.

I think that’s where the world is going. People will not own cars; they’ll have a service that takes them where they want to go, when they want to go there. And that’s what Uber is. — Travis Kalanick

The Uber accessed services such as UberCHOPPER, UberEATS, and UberBOAT. The regular update makes this app more convenient and easier for users. Uber claims for the best experience in just single tap and it relies on the same. All the other cab booking app now leverage or we can say relies on the Uber.

What To Learn From Uber:

  • If your app can solve any issue then make it highlight.
  • Launch an app with basic features and introduce rest in Update.
  • Allow your audience to navigate with ease and speed in one tap.

There are several other popular apps that are willing to inspire newbie app owners. Such apps are Slack, Quotes, WhatsApp, and Snapchat. These apps are transforming our lives with the easiest features.

Conclusion

While summering up, we can admit that there is always an untold story behind every overnight success. There are many sleepless nights, countless cups of coffee and lot’s of brainstorming on ideation, and striving efforts combined pens down the success story.

Every popular app once started from the stumbling app, half baked idea, and dull features. Meanwhile, the feature or any design is not a key factor, but the approach of not give up, approach to serve better, and approach to making something the unique.

We discussed what app owners can learn from the popular application, also we refine the depth knowledge about the app i.e. Facebook, Instagram, Uber, Face App and Prisma. All in all, the combination good idea and good mobile app development company can create history.

If you are looking to create a profitable and productive application then we are the right source. Acquaint SoftTech is a leading mobile application development company USA with having vast experience of crafting successful apps. Our dedicated app developers have ample expertise in the decoding complex idea into the masterpiece application. Feel free to discuss your dream idea with our experts.

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Ahmed Ginani
Acquaint SoftTech

Business Head at Acquaint Softtech. I am a continuous learner and like to read. But more than reading, I love teaching that’s why I share my knowledge.